Follow Us at the NewFronts!
As in years past, VideoInk will be at the Digital Content NewFronts, which will get underway in New York on Monday, April 27. Come hell or high water, we will be at literally every official event on the NewFronts calendar (and some unofficial ones, as well). Follow along on Twitter for the latest news and developments from each event, and on our Facebook page for a more in-depth look at what each presenter has been showcasing and pitching.
NewFronts: PopSugar Studios President Talks ‘Seriously Distracted’ Renewal, New Web Series (Exclusive)
A year after unveiling its first comedy, lifestyle website PopSugar is returning to the Digital Content NewFronts in New York on April 30 with an expanded slate of scripted fare.
As 2015’s Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice With video, nothing is certain, and anything is possible
While it’s debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options to watch. Before them exists a vast array of video content ranging from UGC trampoline fails to Robin Wright devouring lushly produced scenes in the Netflix original House of Cards.
7 Questions Hovering Over The NewFronts
The NewFronts are here, whether you’re ready or not. Some 34 companies ranging from Yahoo to YouTube to Whistle Sports to PlayStation will host elaborate ad sales presentations over the next 10 days (along with fancy booze-and-shrimp dinners), looking to capture advertisers’ attention and dollars.
Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently AOL and BuzzFeed represent different mindsets
AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on mobile.
Opinions & Analysis
5 Emerging TV and Web Series YouTube Channels
If you’re making a web series, one of the smartest (and most logical) steps in getting it out to viewers is making it a dedicated YouTube page. Whether it’s an indie series or a whole slate of programming from an established platform like AOL On, it will benefit from having a place on YouTube, where everyone looking for video content online can easily search it (and where sharing and embedding are simple and intuitive–most people are familiar with the workings of the world’s biggest online video platform).
3 valuable lessons from the tech bubble
It only took 15 years, but the Nasdaq has finally set a new record high. I always like to say that the biggest mistakes make for the biggest lessons. So, what can we learn from this grueling 15 year round trip?
Business Insider http://read.bi/1HK8VMf
Government’s Internet Monopoly
The Justice Department and Federal Communications Commission high-fived each other last week, teaming up to reject the $45 billion merger of Comcast and Time Warner Cable. There was no explanation of what law this consolidation in the declining cable industry would have violated, but Obama administration officials don’t let such details stand in their way.
The live-stream video tweet battle: Meerkat’s still fighting, but Periscope is winning
I started using Meerkat right as buzz started to build up in early March. For those still unfamiliar, Meerkat is the app that lets you live stream video to everyone who follows you on Twitter. Within a few weeks, it had nearly 100,000 downloads and raised $14 million. Then, I went to SXSW and the buzz was not only the sound of a bee, but also the color of one.
AOL Shifts Toward More Live Daily Programming on Web
This year, AOL AOL -0.78% is all about live. Indeed, as the Web pioneer heads toward it fourth NewFront presentation on Tuesday, the company appears to have made a strategic programming shift. Rather than trying to out-TV TV with a slate of cable-like original series or celebrity lifestyle projects, AOL is all cranking out lots of live and scheduled daily programming.
Deals & Signings
Vimeo Nabs Wong Fu’s Feature Film ‘Everything Before Us’
Wong Fu Productions co-founders Philip Wang and Wesley Chan’s feature-length directorial is going to Vimeo. The video site has acquired exclusive rights to “Everything Before Us,” which will premiere via Vimeo On Demand on June 3.
Streaming Video News
Corridor Digital’s Perfect Recipe for Sci-Fi: Add a Pinch of Comedy
The founders of Corridor Digital, Sam Gorski and Niko Peuringer, have honed a certain style over the (many) years they’ve been making videos together (they created their first short together, “Star Wars: The Alabine Armor,” when they were both 14). This style consists of taking high quality, sci-fi content and giving it a comedic twist…all on a fairly low budget. Gorski and Peuringer expounded on their craft in this week’s “Ear Biscuits with Rhett & Link.”
Condé Nast is going to unveil two scripted series for virtual reality headsets
Privately held Conde Nast may best be known as the publisher of fashion, culture and lifestyle magazines such as Vogue, Vanity Fair and GQ, but it is hoping to draw new consumers and advertisers through the realm of virtual reality.
Business Insider http://read.bi/1OvogWp
Google Executive Killed in Avalanche on Mount Everest
Google executive Dan Fredinburg was among 18 people killed on Mount Everest after a 7.8 earthquake ripped through Nepal on Saturday morning.
Netflix, Amazon Join Daytime Emmys Competish In Preschool Category
With grown-up series like “Orange Is the New Black,” “House of Cards” and “Transparent” drawing major kudos for Netflix and Amazon, the streaming services are now looking to score similar acclaim at the toddler level.
Chevrolet Trax And Influencers Seek Hidden Gems In New York
Chevrolet rolled into New York this weekend in a fleet of Trax compact crossovers and as many influencers. Call it an urban road trip, and Easter egg hunt for “Hidden Gems.” It was the second stop in a three-city tour that started in late February to tout the new vehicle as a city-smart freewheeler, a do-everything machine for the person who might be freelancing during the day for Lonely Planet, and playing tuba in an eastern European soul band at night (just because a tuba fits in the back of a Trax.)
Behind The Scenes With Snapchat Original Series ‘Pillow Talk’
The bubblegum pink and Snapchat yellow room is adorned with colorful fuzzy pillows, a brightly patterned round bed and photos that would be at home among the pages of Tiger Beat. Sitting in the room is a bit like traveling back in time to the days of living under the careful watch of parents, pining away for the teen heartthrob of the moment and worrying about a date to the prom. And that’s by design.