This article has been lightly edited from its original version in [a]list Daily
By Robert Workman
There are plenty of people out there who spend hours at a time exploring YouTube, whether it’s for movie trailers, opinions on a certain subject, or even highlights from their favorite shows — either provided by the networks or not. With the variety of content available, it’s no wonder that the video platform is so popular amongst so many demographics.
Digiday recently broke down just how popular the platform has become. First of all, despite a large group of both male and female viewers, males still lead the pack, spending 44% more time on the site on a monthly basis than their female counterparts. Also, 51 categories on YouTube are dominated by a roughtly 90% male viewing presence. That said, there’s still plenty that women tend to watch on the platform, as indicated in the chart below.
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