For the people who still don’t watch all their TV through the internet, Hulu is coming to cable — sort of.
Cablevision will start offering Hulu’s subscription service to its Optimum users as an add-on service. This kind of distribution marks a first for Hulu, which heretofore has only been available digitally. It also provides a distribution stream for Hulu that its competitor Netflix has been chasing for quite some time.
“There is a huge audience that consumes television through their cable provider,” said Hulu’s SVP of distribution, Tim Connolly, in a statement. “We want to be there for them, too.”
Hulu Plus costs $7.99 for subscribers, but the price structure might look a little different for those accessing the service through Optimum. Cablevision said it would provide details on that, as well as Hulu’s availability date on Optimum, in the “near future.”
So far, Cablevision has also made HBO’s standalone streaming service, HBO Now, available for Optimum customers. The pay-TV provider was unique in its support of HBO Now, as many other providers weren’t wholly enthusiastic about the cable network’s digital offering.
HBO Now goes for $14.99 a month via Optimum, the same price as if you’re subscribing to the service elsewhere. This suggests that the Hulu Plus membership for Optimum users will remain at a monthly $7.99.