This article was originally published in The Daily Dot
By Rae Votta
Three more of YouTube’s brightest channels take the spotlight in a new round of advertising campaigns aimed at bringing attention to the creativity of the platform.
Grace Helbig, Hannah Hart, and Dude Perfect are the newest stars of a line of ads that seek to draw more eyeballs (and advertising dollars) to the world of YouTube. Combined they command the attention of 9 million subscribers.
Last year YouTube began advertising its creators with a campaign that focused on Michelle Phan, Bethany Mota, and Rosanna Pansino. The trio became the de facto faces of the platform. Phan has gone on to launch her own multichannel network, and Mota interviewed the president and spent time on “Dancing With the Stars.”
Helbig is already on her way to mainstream success with her recently launched E! show, while Hart boasts a bestselling book. While a lot of the YouTube attention has been on female creators, or show-based creators like Vice or SciShow, Dude Perfect hits the sweet spot of young men and sports, with a channel filled with trick shots. This new campaign also opens the YouTube attention up to LGBTQ creators with its focus on Hart.
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