NewFronts Day 1: NY Times Goes Virtual; Yahoo Makes Another Attempt at Long Form
VideoInk will be recapping the NewFronts every day — from a summary of what was unveiled and showcased during each presentation to analyses of what it all might mean.
Follow Us at the NewFronts!
As in years past, VideoInk will be at the Digital Content NewFronts, which gets underway in New York on Monday, April 27. Come hell or high water, we will be at literally every official event on the NewFronts calendar (and some unofficial ones, as well).
NewFronts 2015: Maker Studios to Tout Disney Synergies with Marvel, ESPN
Maker Studios will unveil a slate of short-form programming Tuesday at its NewFronts presentation at the Skylight Clarkson Sq. in Manhattan energized with synergies with the many content powerhouses of its owner, Walt Disney Co.
NewFronts 2015: Yahoo Taps Simon Cowell for Live Competition Series
Yahoo unveiled a fresh slate of original programming at its NewFronts presentation Monday, including a live electronic-music competition series with “The X Factor” impresario Simon Cowell on board as executive producer.
NewFronts 2015: BuzzFeed’s 3 Most Interesting Data Points About Video Content
BuzzFeed gave a presentation Monday to ad-industry execs dwelling on the data and process of creating and distributing video — the unsexy nuts-and-bolts side of the business — instead of announcing any major new video series or content.
NewFronts: Rachel Zoe Signs With Maker Studios (Exclusive)
The celebrity stylist will work with Maker to enhance her presence on YouTube through original fashion, beauty and lifestyle content.
The New York Times Spotlights Virtual Reality Video at NewFronts Taking video to a new level with ‘the next frontier of visual storytelling’
If the New York Times’ first-ever NewFronts presentation last year was about convincing buyers that the Gray Lady was serious about video, this year’s was all about taking that video to the next level.
Opinions & Analysis
Rivals Are Gaining on YouTube
It’s been a decade since YouTube became the first household name in Internet video. In 2008, at the first NewFronts, an annual marketing conference, Google Inc.-owned YouTube had the overwhelming majority of the viewership.
How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials 5 case studies in marketing with original video content
It wasn’t that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads.
Deals & Signings
Orchard to Fund Indie TV Series ‘The Jamz’ From NYTV Festival Prods.
New York-based MCN the Orchard has cut a deal to fund production of its first TV series, “The Jamz,” a workplace comedy set at a Chicago radio station.
Streaming Video News
Germany-Based Super RTL Launches Kids’ SVOD Platform
The streaming service will offer over 3,500 episodes at launch from production companies like DreamWorks Animation, the BBC, and Germany-based ZDF Enterprises and Studio Hamburg.
Netflix to Debut in Italy at End of 2015 (Report)
The news isn’t quite official, but it was announced during the country’s Business Location South Tyrol — Alto Adige BLS film conference by Nicola Allieta, the business development manager at Under the Milky Way, the Paris-based digital film distribution and marketing company that already works with Netflix across Europe.
‘L.A. Beer,’ First Web Series Filmed With Live Studio Audience, to Launch
Set in a microbrewery, the workplace comedy follows a group of beer lovers and brewers as they compete in a growing industry. The series stars Sam Daly (“Hot in Cleveland”), Arianna Ortiz, Kevin High, Alicia Ying, standup comedian James Lontayao and Sarah Stoecker.
Sky’s 3D channel will close on June 9, all content moving to on-demand
UK broadcaster Sky has confirmed that it will be closing its dedicated 3D channel next month. From June 9, customers wanting to access Sky’s 3D content will only be able to do so via its on-demand channels. To this end, there will be a new 3D segment in the Sky Box Sets, Movies, Store and TV Guide sections.
YouTube to Fund Smosh, Fine Bros., AwesomenessTV Original Content
YouTube announced the first partners to receive funding under its original-content program, which will include comedy series from Smosh and the Fine Bros. as well as feature-length films produced by AwesomenessTV.
LA Times http://lat.ms/1HNAunV
Stampylonghead YouTube Creator Launches Kids Channel! [INTERVIEW]
Teaming up with Minecraft aficianado Wizard Keen, YouTube Minecraft creator Stampylonghead has launched a brand new channel geared towards children!
Raymond Braun, YouTube’s LGBT Lead, On Gay YouTube and Launching His Own Channel
It’s not an exaggeration to say that YouTubers are changing the world. The last year has seen YouTube creators achieve a level of visibility and impact that would have been unimaginable just a few years ago. The platform’s ability to reach large groups of people and convey powerful messages has lead many to throw their hat into the YouTube ring including, it seems, a member of YouTube’s own team.
Amazon Original Kids’ Series Wins Five Emmys
Amazon Studios has received its first ever Emmy Award for its original kids’ series, “Tumble Leaf.”
Fox Unveils Comedy Slate with ‘Burning Love’ Producers, Including One Series with Fullscreen
Fox Broadcasting, which has first-look rights to digital-friendly comedy projects developed by “Burning Love” producers Keith Quinn and Jonathan Stern, has announced some of its upcoming series with the duo, one of which has already gotten an eight-episode order from Fullscreen.
Refinery29 Raises $50 Million from Scripps Networks, WPP
Digital-media company Refinery29, focused on female millennial audiences, raised $50 million in funding from cable programmer Scripps Networks Interactive and global advertising giant WPP.
NY Times http://nyti.ms/1JxMBHE
Conde Nast Eyes Digital Viewers With Virtual Reality, Scripted Shows
Privately held Conde Nast may best be known as the publisher of fashion, culture and lifestyle magazines such as Vogue, Vanity Fair and GQ, but it is hoping to draw new consumers and advertisers through the realm of virtual reality.
Big-time Hollywood vet heading up virtual reality film production studio
The once-budding romance between Hollywood and the virtual reality industry has blossomed into a full-fledged love affair. Today, Jaunt VR, the Silicon Valley-based maker of a cinematic virtual reality camera, software, and distribution system, announced the launch of Jaunt Studios, a Los Angeles-based production studio aimed at helping filmmakers and storytellers make great VR films.