YouTube has partnered with some of its top creators and AwesomenessTV to roll out new series and even feature films across their channels on the video platform.
As for creator partners, YouTube will be working with the Fine Brothers, Jesse Wellens and Jeana Smith of Prank vs. Prank, Joey Graceffa, and Anthony Padilla and Ian Hecox of Smosh to develop new series. Though none of the series have been named or given debut dates, you can get the gist of them based on descriptions we’ve been given so far.
The Fine Brothers will be releasing a scripted comedy series that plays on the idea of reality singing competition shows. It’s being produced in partnership with Mandeville Films. Meanwhile, Prank vs. Prank will bring celebrities into their ongoing prank war, and Smosh will have a new, scripted comedy series starring the duo as they work at a themed restaurant and have to deal with its various, colorful clientele.
Joey Graceffa’s channel will become home to a new “murder mystery reality series,” which sounds truly dark. Murder mystery is probably the one genre that should absolutely not be brought into a reality format. The cast will feature YouTube personalities (as yet unnamed)…so pray for their lives?
Last but not least, AwesomenessTV’s partnership with YouTube will result in several full-length films, all starring YouTube celebs in the fashion of the MCN’s successful film “Expelled,” which stars Vine and YouTube creator Cameron Dallas. The names of the films and the YouTubers who will lead them have not been announced, but they will be “soon.”
All of AwesomenessTV’s movies will debut first on YouTube before viewers can find them on any other platforms. Said CEO of AwesomenessTV, Brian Robbins, “We think the platform is really ready for long-form, so now we will make movies that will star YouTubers and premiere on YouTube. We will turn YouTube stars into movie stars.” The digital video future has arrived, people.