The deal is part of a $250 million investment A+E made last year to own a 10% stake in Vice, which has openly said in the past that it wants a 24-hour TV channel of its own.
While the History Channel has long since become home to reality shows like “Pawn Stars” instead of historical content, H2 became the destination for history-based documentaries. With the reported rebrand to Vice, H2 (under a new name, presumably) will start hosting lifestyle and documentary content that appeals to the millennial-targeting company’s audiences.
The New York Post put the new channel’s launch at early next year. It will likely include tech, sports, and culinary content in addition to the documentaries, but neither Vice nor A+E has commented on the deal yet.
Of course, even with the rebrand, it won’t be the only TV outlet Vice will be distributing content on. The company has an extensive arrangement with HBO, which includes a weekly documentary series, an upcoming daily newscast, and prime placement on HBO Now.