This article was originally published in The Daily Dot
By Joey Keeton
Netflix keeps its viewership data close to the vest, and by “close to the vest,” we mean that it doesn’t share any of it at all. The cavalier approach to ratings works: The streaming monster orders new seasons, cancels shows, and that’s all you need to know. Got it?
A company based in San Diego, Luth Research, doesn’t get it — its researchers developed a technology that they call their “ZQ Intelligence” tool, which analyzes encrypted data from Netflix apps. They’ve gotten a sample of 2,500 U.S. Netflix subscribers, who have allowed the tool into their viewing habits, to provide some rudimentary data on the viewership of Netflix’s original programs.
The company allowed Variety an exclusive look at some of its analysis, including this nifty graph, which tracks the percentage of Netflix subscribers that are viewing its original content, daily, over the course of the programs’ first 30 days online:
Aside from breaking down viewership by daily percentages, Luth provided Variety with some other fun, and perhaps more enlightening, numbers:
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