NewFronts Day 2: AOL Goes for All Screens, Inks Massive Content Deal with NBCU
AOL has inked a massive licensing and development deal with NBCUniversal. As part of the deal, the two companies will work together to develop programming that could air on both companies’ platforms.
NewFronts 2015: Refinery29 Intros 29 Original Series, Teaming with Lena Dunham, Lisa Kudrow, Jill Soloway and Others
Refinery29, fresh off announcing $50 million in new funding, unveiled a slate of (not coincidentally) 29 scripted, documentary and how-to series from creative partners including Lisa Kudrow, Lena Dunham, Illeana Douglas and more at its inaugural Digital Content NewFronts on Wednesday.
NewFronts 2015: YouTube Touts Decade of Dominance
YouTube threw itself a 10th birthday party Wednesday at Manhattan’s Madison Square Garden Theater, using its annual “Brandcast” event to celebrate the diversity of content flourishing on the platform.
NewFronts Day 3: Hulu Says It’s TV; This Time, the Creators Pitch YouTube
“Hulu is TV,” said Peter Naylor, head of ad sales for the company, from the stage of Hulu’s fourth NewFront — er, “Upfront.”
USA Today http://usat.ly/1GKjkc6
Opinions & Analysis
80% of Millennials Watch TV Shows Because of Shared Online Promos
According to a recent study from Unruly, “The Science of Sharing: TV Promos and the Millennial Shift,” 80% of this demographic are likely to watch a TV show if someone shares a promo for it with them online, promos being any short clip, trailer, or original piece of video content meant to increase awareness of the show.
Never Mind Periscope or Meerkat. YouNow Has Already Paid Top Live-Streamers $1 Million
Live-streaming apps Meerkat and Periscope — acquired earlier this year by Twitter — have quickly become tech-world darlings, catapulting virtually overnight into popular services.
What’s New at the Digital NewFronts
Digital media brands haven’t quite perfected the showmanship of the traditional TV upfronts. But there’s no doubt that ad buyers are paying more attention to the 30-odd digital producers presenting their products at the NewFronts in New York for 10 days beginning April 27. THR ponders the three questions on the minds of buyers.
How Cable Lost the Remote
‘Everybody loves watching sharks,” Discovery Communications founder John Hendricks quipped at a media conference years ago, “and people will watch anything about Nazis. If we could just get sharks to fight Nazis, we would mint money.” He needn’t bother.
Deals & Signings
‘Food Network Star’ to Return with Companion Web Series
Reality competition show “Food Network Star” is back for its 11 season this summer on the Food Network, and its companion web series, “Star Salvation,” is also coming back to FoodNetwork.com.
Streaming Video News
HBO Now ‘Flexible’ About Adding Content, Says No to Binge Watching
Though HBO hasn’t given any subscription data on its still fresh standalone SVOD service, the company’s CEO, Richard Plepler, described it as “out of the gate fast” on a call with analysts today following Time Warner’s Q1 earnings report.
Web Series Wednesday: How the Internet Does Fairy Tales
There’s a lot of fairy tale-related video content on the internet. When it comes to stories so classic that they’ve already been told in every medium possible, from spoken word to Disney movies, it shouldn’t come as a surprise that several web series–and good ones, at that–star some of the best known fairy tale characters from “The Little Mermaid,” “Cinderalla,” and beyond.
NBC Embraces Binge-Viewing, Releasing All ‘Aquarius’ Episodes Online After Premiere
In the clearest sign of Netflix’s influence on traditional TV networks, NBC will make all 13 episodes of its David Duchovny drama “Aquarius” available for online and VOD viewing following the series’ May 28 broadcast premiere.
Netflix Lands TV Adaptation of Dr. Seuss’ ‘Green Eggs and Ham’
Netflix is cooking up “Green Eggs and Ham” with help from the estate of Dr. Seuss, executive producer Ellen DeGeneres and Warner Bros. TV Group, which has made its first series deal with the streaming service.
The Verge http://bit.ly/1zrOaUk
Watch the First Trailer for the Nina Simone Documentary ‘What Happened, Miss Simone?’
A documentary about the life of influential musician Nina Simone is coming to Netflix NFLX -0.04% this summer and the streaming service released the first trailer today. The film premiered at Sundance earlier this year and is from Academy Award nominated director Liz Garbus (“The Farm: Angola, USA,” “Bobby Fischer Against the World”).
The Verge http://bit.ly/1bUt2vv
Watch Kevin Spacey adorably mess with ‘Daredevil’ Charlie Cox
For a Netflix-branded interview with two of Netflix’ biggest stars discussing what they watch on Netflix, this was actually pretty funny.
USA Today http://usat.ly/1JaEfT7
Warner Bros. Fills Out Creative Ranks for ‘Blue Ribbon’ Digital Studio
Warner Bros. has made a slew of creative hires and appointments for Blue Ribbon Content, its in-house digital series production studio.
ABC News Taps ESPN Films’ Dan Silver as Exec Producer for Digital
Dan Silver, an Emmy-winning producer who spent eight years at ESPN Films, is joining ABC News as executive producer of digital.
The OTT View-niverse: A Map of the New Video Ecosystem
Watching TV used to be so simple, or at least it seems that way in retrospect. First there were just a handful of networks. Then broadcast TV gave way to cable. But even as the number of channels multiplied exponentially, it was all still easy to understand, not to mention incredibly profitable: The combination of advertising and affiliate fees delivered approximately $90 billion annually to a small group of content companies.
Share Flotation to Value India’s UFO Moviez at $270 Million
UFO Moviez, India’s largest digital cinema network, is on course to be valued at 17.2 billion rupees ($270 million) following an initial public offering that is now under way.
Nielsen to Measure Roku Connected-TV Video Ads
Nielsen and Roku are working together to measure video advertising delivered via Roku’s 10 million players and smart-TV devices — a development the parties tout as the first connected-TV platform to offer audience guarantees that exist in traditional television.
Vevo Names Erik Huggers CEO
Erik Huggers, who most recently led Intel’s ill-fated attempt to launch an Internet TV service, has joined online music-video distributor Vevo as president and CEO.
Video platform BrightRoll announces a new suite of video tools for advertisers
BrightRoll is building out a suite of tools for advertisers, the company announced at its Newfront advertiser conference this morning. Starting today the programmatic video ad platform will integrate Nielsen digital ad ratings, add a new mobile video measurement tool, and allow advertisers to access Yahoo’s in-app inventory to its marketplace.