Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to firstname.lastname@example.org/members.
The Muppets Studio has teamed up with YouTube Space LA to create videos starring Muppets alongside famous YouTubers. YouTube channels feature in the initiative include Lindsey Stirling, Crash Course, VSauce3, Mike Tompkins, Barely Political, and Mental Floss. All content will show up on the Muppets’ official YouTube channel and on each YouTuber’s respective channels. “With YouTube and the Muppets — anything goes, and you never know what’s going to happen!” said Kermit the Frog in a statement. See what happens in the first video with VSauce3’s Jake Roper and Matthew Santoro collaborating with Muppets Gonzo and Rizzo above.
Nat Geo also held a NewFronts presentation on Monday, May 4. The second year in a row it has put on such an event, the company highlighted its popularity on Instagram during the show, as its account is in the top 20 when measured by number of followers (it has more than 17 million). It’s the only media company with such a distinction. Of course, as it’s a NewFronts presentation, the company also unveiled a slate of digital series it plans to roll out in the coming year, including: “In a Weekend,” in which a group of friends attempt an adventure in just one weekend; “QuIQthinker,” which will dispense scientific facts related to news stories and trending topics; and “Long Story Shorts,” which will attempt to tell the complete story of a particular topic in under one minute.
Condé Nast Entertainment has hired former North American GM of Dailymotion, Joy Marcus, as the executive VP and GM of digital video. Marcus will report to the company’s entertainment president, Dawn Ostroff, as she oversees digital video distribution in addition to tech, product, and business development. Between Dailymotion and CNE, Marcus headed Bloglovin’ (a fashion, beauty, and lifestyle blog) and served as a venture partner at Gotham Ventures, which invests in digital media companies. She’s also held positions at AOL and MTV.