The network is available on Apple TV under the heading USA Now, a TV Everywhere app. Content is only available through cable providers, so it’s not a standalone service like HBO Now. Rather, it’s meant to expand viewing opportunities for those already getting USA content.
“The launch of USA Now on Apple TV is part of our ongoing strategy to reach consumers on all platforms,” said USA’s SVP of digital, Jeffrey Kaufman, in a statement.
USA Now offers the network’s original series like “Graceland,” “Suits,” “Royal Pains,” and many others. Every week, viewers will be able to preview the following week’s episodes of these shows (and more) on Apple TV (as well as other VOD platforms). The TV Everywhere offering is also available on iTunes, Google Play, Xbox One, and the Windows Store.
Though this marks the first NBCUniversal cable network to wind up on Apple TV, it follows the launch of NBC Sports Live Extra, a free sports streaming service available for those who already get NBC sports content through their cable packages. NBC Sports Live Extra is available online and as iOS and Android apps.