It may seem like a long time in coming, but Reddit has finally jumped on the online video bandwagon.
The company is launching its own video division, headed by Stephen Greenwood and Jordan Oplinger, formerly of the video team at The Verge. Original Reddit video will span both short- and long-form series and standalone pieces.
One particular series viewers can expect will be inspired by Reddit’s popular Ask Me Anything (AMA) threads. As the company’s first video project, interviews seem like a natural enough segue for such a text heavy platform. So far, Reddit’s AMAs feature major politicians, celebrities, and athletes. Reddit co-founder, Alexis Ohanian, mentioned some of his desired candidates for video AMAs, with Jay-Z and Beyoncé among them.
Still, the jump to video is a significant one for Reddit. The text-based social platform isn’t about showcasing its own content, and its very nature of anonymity precludes the kind of stardom video creators often seek on YouTube, or for that matter Facebook or Twitter or Vine or…well, really most social platforms.
Reddit already does have its own YouTube channel, which features AMA inspired content and even an original series. Based on the SubReddit “Explain Like I’m Five,” the series goes by that same name and does just that. However, the show was short-lived. It spanned only three episodes, all uploaded to YouTube in March 2013.
With its new division, Reddit is about to add to these meager video offerings, especially with help from the $50 million it received in a funding round led by Y Combinator, Sequoia Capital, and Andreessen Horowitz last year.
*Image credited to Alexis Ohanian’s blog.