Spotify’s success hinges on original video content
Spotify is planning to enter the video-streaming space, according to a Wall Street Journal report, but it’s a move that would see it go up against a number of big players.
USA Today http://usat.ly/1ARBlxK
Opinions & Analysis
How Snapchat Revived Olga Kay’s Vlogging Enthusiasm
Olga Kay has been on YouTube for nine years, now. That’s a long enough time to get restless with a single platform, so the prolific creator has moved onto new digital video horizons, as she explained to Rhett & Link in this week’s “Ear Biscuits.”
Dish Drops 134,000 Satellite-TV Subscribers in Q1, Blaming Programming Disputes
Dish Network dropped a net 134,000 satellite-TV customers in the first three months of 2015 — with the satcaster blaming ongoing programming spats for the sizable loss.
NewFronts 2015: Nearly Half of Internet Video Ads on Non-YouTube Sites Aren’t Seen
There are plenty of video ads being sold and served up on the Web and mobile devices — but close to half of all video ads that don’t run on YouTube are never seen by a user, according to a Google study.
Google Says 46% of Web Video Ads Are Never Viewed
Of Unseen Ads, 76% Did Not Even Appear On Screen
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product.
If Periscope Won’t Fix Its Discovery Problem, These Other Sites Will Do It For Them
Live-streaming is coming of age, but without a way to find good feeds, Periscope and Meerkat won’t live up to the hype
THE VIRTUAL REALITY REPORT: Forecasts, market size, and the trends driving adoption
There has been a lot of buzz recently around virtual reality (VR) and its potential as a new hardware device and software platform. The technology, which immerses the user in a computer-generated simulation of an environment, projects highly visual imagery in full 3D.
Business Insider http://read.bi/1IaqCq2
American Idol Made Mobile A Star
Your American Idol memory might be of the transformation of Carrie Underwood from an awkward amateur to a commanding star. Or it might be of William Hung getting famous for his off-key audition performance of Ricky Martin’s hit song “She Bangs”.
CMO Today: Spotify To Stream Into Web Video
Spotify has shaken up the music industry in recent years, and now the music streaming company is laying plans to enter another competitive market: Web video.
Can Netflix and Hulu Help Save the Cable Box?
The traditional cable-TV box is dying a slow death as Internet streaming video services blossom. That has some in the cable industry ready to join the streamers.
Podcast: Will live streaming apps kill paid TV sports?
Last weekend’s boxing match sold for $100 on pay-per-view, and many customers responded by holding up their phones and streaming the footage for free to the world via apps like Meerkat and Periscope.
USA Today http://usat.ly/1IpOSTG
Deals & Signings
Zefr Launches Product to Help Brands Make Better Choices on YouTube
The 2015 Digital Content NewFronts are finally over. This year marked an important moment for the initiative, which is aimed at showcasing what the supposed best of web video has to offer, as it was the first time the YouTube ecosystem came out in full force. Fullscreen, Discovery, Machinima, CDS, and StyleHaul all held their first ever NewFronts in 2015, joined by returning networks Maker Studios, Endemol Beyond, and Defy Media.
Streaming Video News
Amazon Greenlights Six Kids Pilots
Amazon Prime members will be able to watch and vote on the four animated episodes and two live-action episodes during the company’s next kids pilot season this summer.
Hot home fitness trend: streaming workout videos
There’s a reason Miami fitness instructor Jessica Smith, 35, features her mom, Debbie Smith, age 59, in her DVDs.
USA Today http://usat.ly/1PAUxqd
Networks Party With Mad Men as Online Viewing Hurts Cable Rivals
Broadcast executives descending on New York this week to court advertisers in the annual ritual known as the Upfronts have reason to crow: Online viewership is hurting their cable competitors.
Soccer Pirates Shift to TV From Computers as Set-Top Boxes Surge
In his 32 years as a cop, John McGowan oversaw investigations into murders, drug deals and terrorism. These days, most of his sleuthing involves watching soccer in pubs and hotels.
Detective Web Series “Under Covers” — “Brooklyn Nine Nine” Meets “Cheaters”
There really aren’t enough good cop shows on YouTube, so when we heard about a Chicago-based web series described as “a crime comedy that takes the quirkiness of Brooklyn Nine Nine, gets it drunk and has a one night stand with Cheaters” — well, how could we resist.
Stan Lee Launches Production Program To Turn YouTubers Into Superheroes
Stan Lee is, to borrow the parlance of 4chan, god-tier. There are few more prolific entertainers who have done it for as long as Stan Lee has. So when he goes out of his way to set up an opportunity for awesomeness, we should probably take notice.
How Elite Daily is building a millennial video strategy
Elite Daily is on a familiar path for an upstart millennial publication. It has met early success with producing text articles made for social sharing, and it’s now looking to build on that with video.
Brands and agencies divided on Snapchat’s latest ad format
With “Two Pennies,” introduced on Thursday at a NewFront presentation for both DailyMail.com and EliteDaily.com, brands now have the option of running 10-second video ads between articles and videos on its Discover section for two cents per view. But while an interesting proposition (and a more reasonable pricetag than the previous 15 cents per click), industry insiders are divided.
Meerkat Courting Hollywood With New Executive Hire (Exclusive)
Meerkat has its camera focused on Hollywood. The hot live-streaming app has hired an executive to work with industry partners and content creators. Sima Sistani, formerly of Yahoo-owned Tumblr, has joined the startup as vp media, overseeing content, partnerships, business development and community. Sistani, who reports to Meerkat CEO Ben Rubin, is based at the 15-person company’s San Francisco headquarters and plans to build a small team of up to 10 who will work with partners to create content tailored to Meerkat.
Apple’s streaming service will reportedly provide some free music, just not as much as Spotify
Though rumors about Apple’s upcoming streaming service have suggested that it will not offer free music, that may not exactly be accurate. According to report by Recode, Apple is exploring offering multiple subscription-free options to ease people into their system.
The Next Web http://tnw.co/1PvhP0J
Networks Fret as Ad Dollars Flow to Digital Media
Beginning Monday, television networks will roll out the red carpet for marketers during the annual bazaar known as the upfronts, trying to lure them into committing tens of billions of ad dollars for the coming TV season.