Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to email@example.com/members.
Portal A has debuted a YouTube video in honor of the upcoming theatrical release of “Perfect Pitch 2.” An official music video for the song “Crazy Youngsters,” it shows “Pitch Perfect” fans and cast members alike dancing to the tune. The video stars YouTuber Flula Borg with his “Pitch Perfect 2” co-stars, Brittany Snow, Anna Camp, and Ester Dea. Other YouTubers in the video include The Gregory Brothers, Sami Slimani, Lana McKissack, Carly Cristman, Wassabi Brothers, Gabrial Valenciano, Will Pecarro, Kyle Hatch, Jamie Pine, and MikeJerry alongside Vine creators Princess Lauren and AmyMarie. Portal A’s creative director, Kai Hasson, directed the video, which David Johnson and Jacob Motz produced. “Crazy Youngsters” was executive produced by Zach Blume, Nate Houghteling, and Hasson.
In the past month, MCN Omnia Media has signed enough talent to reach over 1.5 billion views across its network. New Omnia Media talent include YouTube creators SparklesProduction, WackyWednesday, Aubrey Kaye, and Yelawolf, among others. The MCN has also signed creators whose main platforms are Instagram, Twitter, Vine, Facebook, and Snapchat, and it has a music vertical, EchoTV, that includes artists like Chief Keef, Inna, and Karen Civil. Thanks to all its talent, Omnia Media puts its year-over-year viewership growth at 149%.
A study from Google attests that video ads do better on YouTube than pretty much anywhere else on the web. According to the study, video ads everywhere but YouTube are seen about 54% of the time, while on YouTube, the average viewability is 91%. To get these numbers, Google looked at data from its various video ad platforms, like DoubleClick, and measured using IAB and Media Rating Council standards, which say that an ad is “viewable” if a minimum of half its pixels show up on the screen for at least two seconds.
Aereo might still have some life — sort of. TiVo, which acquired the streaming TV startup’s trademarks and other assets in March for $1 million after a bankruptcy auction, will use some of those to develop a legal version of the streaming service, according to TiVo CEO Tom Rogers, who was speaking during the INTX show in Chicago last week. It’s not clear how exactly this will come to fruition, though TiVo is expected to unveil what it’s working on in July. The goal will be to target a growing base of customers in the US who pay for broadband, but don’t pay for TV through a cable or satellite provider. It’s the same group, which is pegged at more than 10 million households in the US, that HBO and Dish Network are targeting with HBO Now and Sling TV, respectively.
Vice Media has hired Richard Beckman as the company’s new chief revenue officer. In the role, Beckman will head ad sales. Beckman’s last post was as the CEO of Three Lions Entertainment, but before that, he spent over 20 years at Condé Nast, where he served as a chief marketing officer, publisher, and more.
Tumblr’s first media hire now holds the same distinction at Meerkat. Sima Sistani has joined the live-streaming video startup as its first vice president of media, where she will be responsible for deepening the live-streaming video startup’s relationships with the entertainment community. Based in the company’s San Francisco offices, she will report to Meerkat CEO Ben Rubin, and will build and oversee at team of 10 people. This team will sign on content partners to create videos exclusively for Meerkat. News of Sistani’s hire was first reported by The Hollywood Reporter.