This article was originally published in [a]list Daily
By Lauren Arevalo-Downes
“There’s been a desire for greater control of your own digital business,” says Bing Chen, Co-founder and Chief Creative Officer of Victorious. “You are renting your audience right now. You do not own them.”
The trouble is, creating your own app from the ground up is not only a time-consuming endeavor, it can also run up quite a bill. But Victorious is building a business on partnering with new media stars to build apps that are as unique as their audiences. So far, they’ve been doing this quite successfully, snagging the likes of Ryan Higa, Jenna Marbles, Michelle Phan, AwesomenessTV, Machinima, Geek & Sundry and more, a well-curated list of not just new media stars but also new media companies.
“We look for creators who can transcend their category and themselves.”
Alistdaily.com is the insiders’ source for editorial focused on entertainment marketing news, and a content distribution partner with VideoInk. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox. Power up your video strategy at [a]list Video Summit on August 19 at the W Hotel Hollywood. Get tix: http://alist.ly/1EVLyyz