Verizon to Buy AOL for $4.4 Billion in Cash
Verizon Communications on Tuesday said it would acquire AOL for $4.4 billion in an all-cash deal that will see today’s king of mobile phones acquire the one-time king of media.
USA Today http://usat.ly/1dZ7qyS
Business Insider http://read.bi/1Rz2fVH
Opinions & Analysis
Review: ‘Witnesses,’ Now Streaming, Unpeels an Eerie Mystery
Turns out the French know how to peel an onion too. The brand of mystery that is inevitably described with some sort of peeling metaphor has been enjoying a moment lately, with the British “Broadchurch” leading the way.
Cord-Cutting Alert: Pay-TV Business Declines for First Time During Q1
The U.S. pay-TV business keeps shrinking, albeit slowly — but for the first time ever, the sector dropped a net number of subscribers in the first three months of a year, during Q1 of 2015.
Streaming Video News
Cutting the Cord: Microsoft to bring local TV channels to your Xbox One
You’ll soon be able to play the over-the-air TV game on Microsoft’s Xbox One. Over the last month, a subset of Xbox One users who belong to Microsoft’s Preview Program — this reporter included — have been able to test the new over-the-air broadcast TV feature on the video game console.
USA Today http://usat.ly/1ASzVmO
Google Play launches Mad Men retrospective ahead of series finale
With Mad Men now less than a week away from its final episode, Google today launched a major digital retrospective on AMC’s hit series. “The Mad Men Experience” lets you follow the show’s eight-year run starting with a free stream of Mad Men’s first episode. Considering it’s also on Netflix, we’ll let you decide how noteworthy that is.
The Verge http://bit.ly/1Rzybcy
AOL Compliments Verizon’s Video Structure: Brad Hunstable
Brad Hunstable, chief executive officer of Ustream, discusses what Verizon’s $4.4 billion acquisition of AOL could mean to the streaming video industry. He speaks on “Market Makers.”
Periscope Decouples From Twitter To Let New Users Sign Up With A Phone Number
I’m not sure about you, but most of my friends in real life — aka people I didn’t meet through the internet or work — don’t actually use Twitter. (I sense that I’m not alone here.) It makes sense, therefore, that Periscope — the super-shiny-new-fangled-live-streaming-service that Twitter bought and is pushing hard right now, has decoupled from its parent and can now be used by those who do not have a Twitter account.
ABC Looks to Calm Fears on Video App Viewability as Mobile Audience Grows
How big an issue is online advertising viewability? Big enough that even the TV networks are worried about it. To date, as the online ad industry wrestles with implementing standards aimed at insuring that Web ads can actually be seen by people, the issue has been primarily centered on display advertising, and mostly on standard desktop websites.
Fox Tells Advertisers To Favor Network TV Over “Crappy Online Video” — Upfront
Fox enlisted actor Rob Lowe, and comedy, at its upfront presentation today to underscore broadcasters’ message that advertisers should stick with tried-and-true TV shows and forget about emerging online competitors.
Spark’s Branded Content Guru Eric Levin on True Creative Success And how modern capabilities at media agencies pave the way
Who Eric Levin — Current gig svp, brand content group director, Spark/LiquidThread
AOL Shares Surge 18% After Verizon Deal
Shares of AOL surged more than 18% in pre-market trading Tuesday after news broke that Verizon Communications is buying the digital player for $4.4 billion in cash.
NewFronts: 16 Digital Execs on the Trend They Hate, Must-Have Apps and the Industry’s Biggest Problem
The digital video industry looks a lot different than it did even one year ago, and it was all the more evident at the Digital Content NewFronts, where ad buyers packed into overcrowded event spaces, “engagement” was the buzzword on everyone’s lips and it was trendy to scoff at TV.