This article originally appeared in [a]list Daily
By Robert Workman
Periscope, Twitter’s online video streaming service, has managed to take off quite a bit in a short amount of time, with celebrities and other users utilizing the service for a number of means — some that might even be considered illegal. That said, Twitter has an interesting plan in place for advertising, according to a story from AdAge.
It’s not a traditional plan, however. Neither of Twitter’s video platforms, Vine and Periscope, force-feed advertising, and, according to Twitter’s vice president of global brand strategy, Joel Lunenfeld, the social site will work more closely with brands in the hopes of promoting unique content for these platforms, all within its core network. Stars could also be brought on board, with Twitter acting as a “middle man” of sorts between them and the brands.
“As of right now, we don’t have plans for promoted Vines or promoted Periscopes,” said Lunenfeld, at this week’s Collision tech conference in Las Vegas. Instead, connections will be made through Niche, a company that works to bring brands and stars together. Twitter picked up Niche back in February for a reported $30 million.
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