By Sahil Patel
Zealot Networks, the digital media company founded by former Maker Studios CEO Danny Zappin, is adding to its production and talent management capabilities with the acquisition of Lord Danger, an LA-based commercial and music-video production company.
Founded in 2011, Lord Danger has worked with music artists such as J. Cole, Steve Aoki, and Major Lazer, and advertisers such as Texas Pete and Sol Republic. In addition to its video production business, the company also manages a roster of seven directors including Lawrence Lamont, Dan Packer, and Mike Harris.
With the acquisition, Lord Danger will now be able to provide production and directing resources to other businesses within the Zealot portfolio, which includes marketing agencies Threshold Interactive, Idea Farmer, and Neighbor Agency, as well as talent management agencies like comedian and actor JB Smoove’s Converge Media Group and the sports-management firm PSE.
Zealot describes itself as a “digital-first media company and growth accelerator that empowers creative entrepreneurs by delivering multi-platform revenue, distribution, and development opportunities.” The general idea is to own a bunch of entertainment and technology businesses with different areas of expertise, and then have them work with each other to grow faster (while also operating independently).
Financial terms of the deal were not disclosed. Zealot is backed by Zappin, a crew of former Maker Studios executives and talent, and UK broadcaster ITV.