This article was originally published in [a]list Daily
By Steve Peterson
Among the big Hollywood studios, Lionsgate is making a name for itself with its far-reaching efforts in the interactive space. Heading up those efforts for the last year has been Peter Levin, who has been pursuing a number of different deals to find interesting and innovative ways to bring Lionsgate IP into gaming — and find some game properties worthy of going the other way, too.
Continuing the conversation with Peter Levin, president of Lionsgate Interactive, about the difficulties of creating good games based on IP, the potential of AR and VR, and why using VR in marketing may be holding back its commercialization. Read the first part of this conversation here.
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