Having launched on May 17, GoodHousekeeping.TV features how-to videos, which have been growing in popularity in both the US and UK, that span categories like cooking, crafts, and décor. It will focus specifically on four areas — cooking, crafting, home DIY, and party planning.
Content on GoodHousekeeping.TV is both free and paid. Free videos run for about two to three minutes, while longer content (between a half hour and three hours), also serving as classes, goes for anywhere from $2.99 to $5.99. Essentially, you’re paying for virtual lessons, which come with downloadable instructions and other materials for projects.
Personalities on the channel include the magazines editor-in-chief, Jane Francisco; executive editor, Meaghan Murphy; and editor, Erin Phraner in addition to crafters and chefs with online followings. They include Debbi Stoller of Stitch ‘N Bitch, Paul Lowe of Sweet Paul, Rachel Faucett of Handmade Charlotte, Will Taylor of Bright Bazaar, and Jodi Levin, a Martha Stewart craft editor and founder of the website Super Make It.
The launch of GoodHousekeeping.TV comes after Hearst Digital Studios debuted CosmoBody last July, an SVOD lifestyle and fitness channel. GoodHousekeeping.TV is the media company’s second OTT channel. You can find it on its dedicated website as well as Facebook, Twitter, YouTube, and Pinterest.