The whole idea is for TYT to get more viewers through AOL’s many affiliates. To make this happen, TYT chief operating officer, Steve Oh, explains, “TYT content will be distributed throughout the AOL On network wherever there’s a good match between our content and the relevant AOL vertical.” Ultimately, however, all TYT video content will be available on the platform.
This adds to the video platforms where you can already watch TYT content, including YouTube, Hulu, Facebook, and Roku along with The Young Turks’ website and mobile app. Perhaps best known for its large YouTube following (it has over 2 million subscribers to its main YouTube channel alone, then there’s also TYT Sports, TYT Shows, etc.), the current events focused network launched a series
tailored to Facebook this past February, and it’s very mindful of creating content specific to the platform it will appear on.
For instance, on Hulu, “The Young Turks” is a half-hour news show, closer to the kind of format you’d see on TV (and elsewhere on Hulu). Also, the fact that plenty of people tune into Hulu doesn’t hurt.
“TYT’s strategy is to work with the best distribution partners, those with the greatest reach, a stable and reliable technical infrastructure, a strong consumer-facing brand, and real opportunity for TYT to significantly grow audience and extend our brand,” says Oh.
AOL fits these requirements, in part because it includes plenty of news content providers, with whom TYT is thinking of collaborating. And, according to Oh, “We are also impressed with AOL’s strong ad technology and sales.” You can watch TYT on AOL here.