Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to firstname.lastname@example.org/members.
Netflix has picked up “The True Memoirs of an International Hit Man,” starring Kevin James (of the “Mall Cop” franchise…and “King of Queens,” etc.). The film follows James, whose character, a writer in Belize, gets confused with an assassin and has to escape his pursuers. “The True Memoirs of an International Hit Man” was directed by Jeff Wadlow and written by Jeff Morris.
YouTube content has made it into the sky with Delta Airlines’ new safety video. Honoring YouTube’s 10th birthday, the video includes memes like the screaming goat, Charlie biting his brother’s finger, and Dane Boedigheimer’s “Annoying Orange.” You can watch the video on Delta’s YouTube channel.
Vice has launched a dedicated sports channel in Canada. The Canadian Vice Sports will cover issues like painkiller abuse amongst pro football players and will feature athletes like the obviously famous Floyd Mayweather, snowboarder Shawn White, and others. Chris Tomas, who used to work with theScore, will serve as the editor of Vice Sports Canada. Vice Sports in the US actually just picked up a Webby at the 19th annual awards show this past Monday, and other Vice Sports channels have launched in Germany, Spain, and the UK. You can watch the Canadian version here.
Vice Sports Canada isn’t the last of northern North America’s news for the day. Epic Meal Time has partnered with Taco Bell to launch the Taco Bell Quesarito in Canada (where the Epic Meal Time creators are based). The specialized meal will be an amplified version of the original Taco Bell offering, as you can see in the “Epic Quesarito” video above. Collective Digital Studio and Blue Ant Media brokered the deal.
Honda’s partnership with Yahoo in sponsoring season six of “Community” has yielded some positive results for the auto company…according to Yahoo. An April study from the company found that 50% of viewers said they were more likely to buy a Honda after watching a “Community” episode on Yahoo Screen that featured the company’s cars. Also, 95% of viewers remembered the Honda CR-V after watching episodes it featured in. Of course, this study comes from Yahoo itself, and should thus be taken with a grain of salt.
In more Canadian news still, Much Digital Studios launched with a network of YouTubers and other digital influencers. YouTube creator partners include some Canadian talent (Much Digital Studios is based in Toronto), like Melissa Merk, Jus Reign, and a comedy group called 4YallEntertainment. Other channels in the Much Digital Studios network include comedy creators The Danocracy and Ron Dias TV, beauty and lifestyle creators AllegraLouise and Mila Victoria, and musicians SickickMusic and Tyler Shaw among others.
Turner Broadcasting has hired Frank Kavilanz as the VP of social and mobile strategy. In this role, he will work on monetizing via social and mobile content for the media company. Kavilanz last held the role of GM of partnerships and revenue at Bedrocket Media Ventures. Before that, Kavilanz served as SVP of strategy and business development at NowThis News and at NBCUniversal News Groups.