The streaming music service is adding video to its audio repertoire, including some original video content and a bunch of partnerships from major video publishers. Among those partners are ABC, the BBC, Comedy Central, Condé Nast Entertainment, ESPN, Maker Studios, Fusion, NBC, Rightster, Tastemade, and Vice.
According to a statement from Daniel Ek, founder and CEO of Spotify, the company is “just getting started” with its video offerings. So far, in addition to extant content from the likes of Vice News, they include a “Dance Move of the Day” video series produced by Amy Poehler’s Smart Girls brand and “Guest List,” which gets intimate with artists’ own musical preferences.
And of course, no music platform would be complete without a series that throws together artists and chefs, as shown by the likes of Dailymotion and Mario Batali’s “Feedback Kitchen” and SXSW On’s “The Nom Nom,” which showcases musicians eating at their favorite, local restaurants. Spotify’s take on this is called “Turntable,” in which chefs and musicians enjoy an “intimate performance and a meal together.”
Here’s a list of the original video series that will appear on Spotify so far:
“A Full English”: A conversation between artists and personalities, widely separated by experience, who try to find common ground over a meal — a proper breakfast in this case.
“Dance Move of the Day”: A fun way for the adventurous to get their dance party started.
“Guest List”: Ever wondered what your fave music star sings in the shower? Or what they want played at their funeral? Tune in to find out.
“Turntable”: Bringing chefs and musicians together for an intimate performance and meal.
These will join a few short originals already on Spotify, which had subtly appeared on the service before its big video announcement today. This video content includes “Spotify Sessions,” which showcases music performances and video from new and classic artists alike, and “The Drop,” a series in which musicians explain the origins of their latest albums.