This article originally appeared on [a]list Daily
By Robert Workman
Google is always trying to think of new ways to boost the eCommerce side of its business, in the hopes of luring new advertising partners and gaining interest from an outside audience. Today, it found a new method when it comes to reaching out to that audience — its own video platform, YouTube.
Re/Code is reporting that Google will soon introduce the ability to purchase items directly through watching YouTube videos, through its effective TrueView advertising service. With it, users simply need to click on a “Buy” button that appears with a coordinating product, something that’s sure to allure a number of new advertisers.
Google is set to introduce the new service during an ads conference next week in San Francisco, headed by the senior vice president for ads and commerce, Sridhar Ramaswamy.
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