By Sahil Patel
In typical Adult Swim fashion, the description for the app makes it seem very odd: “The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality.” (In other words: expect some weird stuff, otherwise it wouldn’t be a VR experience from Adult Swim.)
Available for free via Google Play, the app is compatible with the Google Cardboard headset, which is sold separately.
It’s the first product of its type from the Turner family of networks, but it won’t be the last. Virtual Brainload “kicks off an ambitious network expansion into this exciting new space, with plans for deeper, custom-created content to roll out later in 2015 and beyond,” Turner said via a press release.
This includes working with advertisers on various VR-related partnerships. “As we develop immersive content for our fans, we will keep our advertising partners front of mind and seek out opportunities to extend their brand into these experiences,” added Jill King, SVP of consumer and partnership marketing, Cartoon Network, Adult Swim, and Boomerang.