Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to email@example.com/members.
YouTube is making a bigger splash in virtual-reality 360-degree video content. At Google’s annual I/O developer conference, YouTube announced that 360-degree videos on its site and mobile app can now also be viewed on Google Cardboard, the cheap VR headset aimed at a mass consumer audience, as well as on iOS 8.0 and Android devices, and Chrome.
That’s not all, though. Google also unveiled Jump, a new platform that will make it easier for video creators to shoot and upload 360-degree content. Jump includes a new camera rig, which features 16 cameras in a circular arrangement for optimal immersive video capture. The first camera rig of this type was built by GoPro, and will be available for creators to use across all YouTube Space locations, including Los Angeles, New York, Tokyo, London, Sao Paulo, and Berlin this summer. (The video at the top, a music video for Avicii directed by YouTuber Kurt Hugo Schneider, will give you a feel for what Jump can do.)
AOL has set the premiere date for the second season of its Emmy-nominated series “Park Bench with Steve Buscemi.” The series will return on Thursday, June 18, and will feature celebrity guests including Elvis Costello, John Oliver, Amber Tamblyn, Zosia Mamet, Robert Smigel as Triumph the Insult Comic Dog, and Gilbert Gottfried. It’s like “Comedians in Cars Getting Coffee,” but on a New York City bench!
All episodes of the popular Canadian animated children’s series “Dr. Dimensionpants” will soon be available on Hulu. Per a deal between the US streaming service and DHX Media, all 26 episodes of the series, which centers on an average kid and his cosmic superhero alter-ego, will be available on Hulu exclusively starting on June 13. The series is created and executive produced by Brad Peyton, whose disaster film, “San Andreas,” comes out this weekend.
NBCUniversal’s Oxygen Media has launched a new dedicated section on its website for original video and editorial content for millennial women. Very Real, as the section is called, will offer a variety of daily videos such as this one featuring Randi Zuckerberg, as well as a few web series. For instance, Yamaneika Saunders of “Funny Girls” (an Oxygen TV show) will host a series in which she interviews the female rap stars from “Sisterhood of Hip Hop” (another Oxygen TV show) on how they survived and thrived in the male-dominated hip-hop industry. Very Real will also get its own branded live weekly video series, which Oxygen will distribute on Twitter’s Periscope app. “Very Real” will spotlight Oxygen talent, production sets, creative executives, and producers, as well as provide “real-time coverage of people, places, and events that matter most to young women.”
Nielsen announced that it’s partnering with Chinese internet giant Tencent to launch its “digital ad ratings” product in the country. The product will aim to provide the unique audience, reach, frequency, and GRPs of a digital ad campaign’s total audience across computers, tablets, and smartphones, the companies said. Tencent, which has more than 800 million active user accounts in China, offers a pretty substantial consumer panel, which, when combined with data from a representative survey of 46,000 Chinese consumers, will give advertisers a better understanding of who saw their ads. Digital ad ratings is currently available in eight countries, including the US, the UK, Canada, France, Germany, Italy, and Brazil. Nielsen said it plans to launch the product in six more markets this year.