By Sahil Patel
The league announced its intentions earlier this year to stream a full game online across the globe — for the first time without requiring users to be subscribers of the right cable, satellite, or other type of pay-TV package. With Yahoo on board, the stream will be available across all connected devices, including laptops, smartphones, tablets, and TVs, the companies said.
Live programming has been a key component of Yahoo’s video strategy during the past couple of years. For instance, the company has a robust deal with Live Nation to stream full concerts from major performers throughout the year.
Yahoo CEO Marissa Mayer calls this a “historic moment” — and it is — but it’s also important to note that the NFL’s annual London game is usually one of the lowest-profile match-ups on its regular season calendar, partly because of the early-morning start time. Live-streaming games on the web might become more common as the NFL and other sports league embrace digital distribution, but for now, TV remains the most lucrative option for all of them.
The match between the Bills and Jaguars will take place on October 25, 2015.