By Sahil Patel
As TV continues to move online, it’s only a matter of time before all of the different types of programming people are used to accessing via their TV sets also becomes available on their computers and mobile devices. That’s the general inspiration behind NYC TV, a new video hub from former Vice and Vox Media employees dedicated to creating, curating, and distributing content produced by New Yorkers, for New Yorkers.
Launching as a platform and a development and marketing fund, NYC TV aims to recreate local public-access TV for the internet age. It will fund, create, promote, and distribute content — from one-off videos to web series, short films, and documentaries — made by creators in the Big Apple. This includes content that might have already aired elsewhere as well as originals commissioned by NYC TV itself.
While all NYC TV content will be available on its main website, the goal will also be to distribute content across all of the major social video platforms that people are already watching a lot of video on.
NYC TV is the brainchild of two former Vice employees: Kareem Ahmed, who was responsible for global marketing across all Vice properties before joining The New York Times as its director of audience development and growth strategy editor, and Alexandra Serio, who ran global integrated marketing for Noisey before joining SFX as its director of content development. Max Nelson, formerly marketing and network manager for Vox Entertainment, also joins the company as a founding employee.
To get started, the trio have launched a Kickstarter campaign seeking $50,000, which will go toward building up the platform. Of the amount raised, 70% will be used to fund new content and launch new projects pitched by New York creators, 20% will be marked for marketing, and 10% will be used to strengthen the company’s tech capabilities.
NYC TV is the first phase of a network of hubs dedicated to different cities around the globe. To make that possible, the company said it’s currently raising a seed round from a group of angel investors.
For now, though, it’s all New York, New York.