Yahoo Gets the First-Ever Livestream of an NFL Game League expects to draw big audiences in Europe, Asia
National Football League and Yahoo have announced a partnership that will make the Sunday, Oct. 25 game between the Buffalo Bills and the Jacksonville Jaguars available on every screen in the world.
The Verge http://bit.ly/1H066qW
Opinions & Analysis
Brands Take (Long) Wait-and-See Approach to Mobile Video
EMarketer Projects Desktop Will Still Best Digital Video Ad Spending in ‘19
A taxonomy of the modern millennial consumer
This week, R/GA’s Jess Greenwood posted to Medium a hilarious account of what happens when the entire advertising industry works from the same millennial research.
This is the best time to quit paying for TV, and it’s only going to get better
If you’ve been thinking about dropping your subscription to TV, now may be a good time to cut the cord.
Business Insider http://read.bi/1KaupTR
When virtual reality really hits, it won’t look like Google Cardboard
With the launch of Google Cardboard Expeditions this week, the words “virtual reality” have been on a lot of lips. It’s not worth spending too much time on something like Google Cardboard — let’s face it, it’s basically a classroom project that’s a step up from a View-Master (which celebrated its 75th anniversary last year, by the way).
Venture Beat http://bit.ly/1dNbLoX
Deals & Signings
Showtime Will Launch Standalone Streaming Service in July It will cost $4 less than HBO Now
Cord cutters will get another weapon for their arsenal when the long-awaited standalone Showtime service hits Apple devices in July. The service, simply called Showtime, will cost $10.99 monthly and be available on Apple TV, as well as iPhones, iPads and iPod touch devices, and on computers via the Web.
USA Today http://usat.ly/1IggI3u
Streaming Video News
Sony’s Crackle Aims to Thwart Digital-Advertising’s Viewability Problem
Crackle, the streaming-video outlet owned by Sony, will enlist analytics companies Moat and Freewheel in an effort to provide advertisers with what the companies say are real-time gauges of how and when digital commercials are seen. Executives say Crackle will become the first video-on-demand operation to employ such measures.
Discovery Expands Reach Into OTT Space With Dplay and Immersive Eurosport Player
Discovery Communications is set to launch its OTT premium streaming service Dplay in Denmark, Sweden and Italy by year-end, as part of a strategic move to expand its reach in new markets and platforms.
Apple Postpones Launch of New Apple TV Box (Report)
Apple has postponed the launch of a new version of its Apple TV streaming box, and won’t show off the new device at its WorldWide Developer Conference in San Francisco next Monday, according to a New York Times report. The paper reports that Apple planned to launch the new device at WWDC until about mid-May, but changed course over the last couple of weeks because the hardware wasn’t ready.
Netflix to Launch in Spain in October
Netflix will launch in Spain in October, with a reduced catalog that boasts series and films similar to those available on the versions of the streaming service available in France and Germany, Netflix CEO Reed Hastings said in an interview published in the Spanish daily El Mundo on Thursday.
T-Mobile reportedly in merger talks with Dish Network
Wireless upstart T-Mobile is said to be in talks to merge with the satellite broadcaster Dish Network, a report Wednesday night says. The Wall Street Journal report, citing sources with knowledge of the talks, says that under the terms of the proposed agreement, T-Mobile CEO John Legere would act as CEO of the new company, while Dish’s CEO, Charlie Ergen, would act as chairman of the board.
Venture Beat http://bit.ly/1Q8wZ1E
Video Feature: Streaming Music Apps for a Variety of Tastes
Apple, which helped popularize digital music, has watched from the sidelines in recent years as consumers have moved toward streaming music services and away from music downloads through its iTunes service. Next week, Apple is expected to begin a streaming effort of its own, based on Beats Music, which it acquired last year.
Kobe and Messi Selfie Shootout Wins YouTube’s 10-Year Ad Showdown
Athletes Beat Out Little Darth, Van Damme and More in YouTube’s 10th Anniversary Contest
YouTube launches Music Insights for artists
Today YouTube unveiled Music Insights for artists, a tool for tracking their fan base. The new tool will initially provide analytics for the 10,000 most popular musicians on YouTube worldwide, though Google has plans to expand the program.
Venture Beat http://bit.ly/1KN5cjB
IAB Starts A New Video Board Of Advisors
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today will announce a new 19-member Board of Advisors that it says will work on issues surrounding video’s growth in mobile, over-the-top and all other platforms. It is expected to provide advice that will range from technology to content, measurement, research and even the IAB’s NewFronts. The board is composed largely of senior brand managers and media buyers and executives.
Mondelez Kicks Off Media Agency Review
Mondelez Spent $1.76 Billion on Measured Media Globally in 2013
MikMak for iOS is a video shopping app for the Vine generation
The days of infomercials commanding the home shopping market are no more. We spend a good chunk of our day looking at our phones, tablets and laptops for entertainment, work and of course, shopping.
The Next Web http://tnw.co/1RMjIt9