By Sahil Patel
One thing’s for sure: Danny Zappin is building something.
His company, Zealot Networks, has acquired another regional media business — its first one from New York as a matter of fact. The Brooklyn-based Northside Media Group, which owns the upscale quarterly Brooklyn Magazine and other properties, is now squarely under the Zealot fold.
Financial terms of the deal were not disclosed, though based on previous deals, it’s likely a full acquisition by Zealot Networks, which is backed by Zappin, former Maker employees and talent, and British broadcaster ITV.
The deal will add online and print publishing and live events to Zealot’s capabilities. It will also offer collaborative opportunities for other businesses under the Zealot umbrella. The company, for instance, owns several talent-management firms and music labels; Northside produces several festivals for music and film; it’s easy to imagine how those can overlap.
For Northside, it’s a chance to expand beyond its regional establishment. “The brand has built a strong regional presence by successfully exploring the concept of ‘what’s next,’ and their offerings resonate with millennials, tastemakers, and those seeking something authentic and cutting edge,” said Zappin in a statement. “Through our support, we believe the brand has potential to go beyond its regional origins and become a global player.”
“Our partnership with Zealot will allow the company to flourish as we look to grow it beyond Brooklyn, and as our festivals truly come into their own as beacons for discovery,” added Northside co-founders Scott and Daniel Stedman.
In total, Northside’s portfolio includes: the Northside Festival (an annual music, film, and “innovation” festival that’s described by Zealot as “Brooklyn’s very own South by Southwest”); Taste Talks (a series of parties, dinners, and symposiums for foodies); SummerScreen (an outdoor film and concert series for Williamsburg in Brooklyn); Brooklyn Magazine; The L Magazine; and The Culture Network (monthly program guides for the best culture and arts shows in town).