By Sahil Patel
The new network, which will distribute content on both YouTube and HuffPo, aims to be the next big news network for millennials. The goal is to sign top and emerging YouTube stars in the fields of news and journalism and give them the tools to produce content and build audiences across the web. With BBTV’s 4.5 billion monthly views on YouTube and HuffPo’s 214 million monthly unique visitors, Outspeak creators have a good head-start.
Outspeak is backed by a multi-million dollar investment, according to the companies. For The Huffington Post, it’s an opportunity to scale its presence across the world’s biggest video site, with the help of one of its largest networks.
“We have ambitious plans to create a network of thousands of video content creators and generate billions of video views by the end of next year,” said Jimmy Maymann, CEO of The Huffington Post. “But beyond pure scale, we are excited to also offer unprecedented access to premium distribution and co-production opportunities across The Huffington Post, which we hope will help us to develop the next generation of YouTube content stars.”
Creators interested in joining Outspeak can do so by signing up on its website. BBTV and HuffPo also plan to reach out to other potential partners directly, the companies said.
As part of the Outspeak offer, network talent partners will be featured on YouTube and across the HuffPo domain. Select partners will also get the opportunity to develop their channels into original series co-produced with Outspeak. All partners will have access to BBTV’s full suite of creator tools, including VISO Catalyst, its proprietary platform channel management and audience development.
Outspeak is the latest vertical for BBTV, which also covers gaming (TGN), hip-hop (Opposition), EDM (WIMSIC), and kids and families (HooplaKidz). Combined, BBTV has more than 32,000 creators in its network with a library of more than 11 million videos.
The Huffington Post is in the midst of an aggressive expansion in video. During the 2015 AOL NewFront, the brand announced 11 new video series it plans to offer in the coming year, including the short-film series “The HuffPost 10.”