By Sahil Patel
Jukin Media content is Asia bound.
The company, which specializes in finding, acquiring, and licensing viral online video clips to publishers and brands, has inked deals with two major distributors in China and Japan to help grow its footprint in the region.
“Jukin’s brands and content already have a sizable global footprint, generating more than 600 million views per month outside the US,” said Cameron Saless, EVP of audience development and strategic partnerships for the company. “We have seen significant success in building our presence in Europe and the next obvious growth opportunity is in Asia.”
In China, distribution and licensing of Jukin brands (such as Fail Army) and content will be overseen by FansTang, a producer and aggregator of “non-studio” Hollywood content, according to Jukin. FansTang has already struck a deal with iQiyi, an online video platform that counts Baidu, China’s top search engine, as a majority owner. FansTang will also use platforms such as Weibo and WeChat to promote the clips, Jukin said.
In Japan, Jukin has struck a deal with Aflo, a supplier that has relationship with publishers such as Associated Press and Reuters Pictures. Yahoo Japan will be one of the first publishers to distribute Jukin clips thanks to its relationship with Aflo. Several other deals will follow later this year, Jukin said.