By Sahil Patel
Nearly 10 months after Amazon swooped in to steal Twitch from its clutches, YouTube is ready to do battle with the live-streaming gaming video site.
Google plans to launch YouTube Gaming, a new website and app dedicated to gamers, this summer. Initially, the service will be available for users in the US and UK, followed by a wider rollout.
Similar to recent extensions like YouTube Kids and upcoming extensions like YouTube Music Key, YouTube Gaming will be its own separate experience, according to Google. “When you want something specific, you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe,’” said Alan Joyce, a product manager for YouTube, in a blog post.
Like Twitch, YouTube’s service will enable access to both live and on-demand gameplay videos. More than 25,000 games will have their own dedicated landing pages, and publishers and YouTube creators will be able launch and manage their own channels. Google is also promising an “improved live experience” to make it easier broadcast gameplay videos.
The company made the announcement days before the start of E3, the tentpole event for the gaming industry. For now, E3 is in bed with Twitch, which serves as the Expo’s official live-streaming partner.