By Sahil Patel
Longtime entertainment executive Jordan Levin has been named chief content officer of the NFL.
In the role, which is a new position at the sports behemoth, Levin will be responsible for developing original programming for the league and its owned media properties, including its online video platform NFL Now and the NFL Network. He will also oversee the Super Bowl Halftime Show. While live games remain the NFL’s most valuable type of content, Levin will aim to develop a wide range of programming, from game-related shows to scripted series, according to The Wall Street Journal.
Levin comes to the NFL as a free agent. He most recently served as EVP of Xbox Entertainment Studios, the now-defunct original programming arm of Xbox. There, he served as second-in-command to XES president Nancy Tellem, who had been tasked by Microsoft to build an expansive library of original series and films for its gaming/home-entertainment platform.
Prior to Xbox, Levin was an executive at Defy Media, and co-founded the digital production studio Generate, which was acquired by Alloy Media, which later merged with Break Media to form Defy.
In entertainment circles, Levin is perhaps best known for his time at the WB Network, where he oversaw hit series such as “Dawson’s Creek” and “Buffy, the Vampire Slayer.”
At the NFL, he will report to Brian Rolapp, EVP of media for the NFL.