By Sahil Patel
Online video solutions provider Ooyala is now offering a suite of video-ad features for its industry-leading video player.
With the update, which comes as the result of an integration with the technology from European advertising solutions provider Videoplaza (which was acquired by Ooyala in October 2014), publishers using the Ooyala player can now employ a variety of features to serve relevant ads and increase revenue from their video content.
The chief feature Ooyala is promoting within the new updated offering is its anti ad-blocking software, which prevents third-party ad blockers from disrupting the viewing experience. Since 2014, five “major European premium publishers” have been using this feature, and have “consistently” unlocked more than 90 million ad impressions per month that previously could not be monetized, according to Ooyala. That’s more than $1 million in additional (or “previously lost”) revenue per month, the company said.
Other features within the offering will ensure that the right ads are also being served to viewers. These include audience targeting, ad sequencing, dynamic live ad insertion, and “passbacks,” which will cue backup ads from third-party sources if the primary ad or any subsequent ad fails to play. Ooyala is also promising advertisers guaranteed protection from competing ads being served within the same session or ad break.