Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to email@example.com/members.
Hulu original series “East Los High”’s third season will premiere on the streaming service Wednesday, July 15. In the third season, characters like Camila and Ceci return to get some fresh drama started, while new cast members will join the show, including Christina Milian, Carlito Olivero, JD Pardo, and Catalina Sandino Moreno. “East Los High” is produced by Wise Entertainment.
AOL has partnered with Georgia-Pacific on a cross-platform branded content campaign serving six brands including Angel Soft, Brawny, Dixie, Quilted Northern, Sparkle, and Vanity Fair. The campaign covers a wide range of “online activations” including video produced by AOL’s new in-house creative agency AOL Partner Studio, which will be distributed across the AOL On Network and the AOL Be On platform. Other elements of the campaign include native advertising, contributor content, display ads, and social media content, delivered across AOL properties including The Huffington Post. The goal of the partnership is to reach consumers with relevant lifestyle content, focusing on topics ranging from design to parenting tips.
As it first announced during its NewFront presentation in the spring, Hulu is jettisoning “Hulu Plus.” Fret not, those of you concerned about the company’s business model, it’s still retaining its subscription service, which has more than 9 million subscribers. Everything now just exists within the sole “Hulu” brand name.
Viewbix, a video engagement platform meant for marketers, has hired Rob Tariche as its VP of eastern sales. This means that Tariche, based in New York, will lead sales in the eastern US, and he will report to Jonathan Stefansky, the company’s CEO. Before coming to Viewbix, Tariche worked in sales at Adgent Digital. He held high up sales positions at SoHo Digital, Orbitz Worldwide, and CBS before that.