Twitter video has gone the way of autoplay.
Now, viewers on the social/video platform (more and more companies are getting this epithet these days, aren’t they?) won’t have to go through the pesky charade of tapping a video in order to watch it. It will simply play (silently) in the user’s feed the second that user scrolls past it.
Twitter bills this as not missing a second of the action. You don’t have to be too busy tweeting to multi-task on the platform — you can tweet while you watch a live event unfold or a Vine loop over and over to your endless delight.
Tapping will remain a viable action on Twitter videos. If a user taps, the video will enlarge and the sound will kick into action. You can also stick with the old tap-to-play if you so choose, and Twitter will automatically opt you out of autoplay mode if you’re somewhere with high data rates or inadequate internet connection.
Of course, this is no novel move. Tumblr offers video autoplay (the social company’s been doing it for ads used by the likes of Hulu and Universal), and Facebook made video autoplay a standard part of social video after it started using the feature about a year ago. It was only a matter of time before Twitter hopped on the autoplay bandwagon.
So far, Twitter has updated to video autoplay on iOS and its own website. Android autoplay will follow “soon,” according to the Twitter blog.