You can always look to subscriber numbers to see who’s the most popular creator on YouTube (yes, PewDiePie continues to hold onto the number one spot when it comes to individual creators), but don’t forget that video has become a central part of other social platforms, as well.
What with the likes of Twitter and Facebook making changes that increasingly accommodate their video watchers, Tubular Labs has decided to take a look at the performance of media brands and creators across multiple social video platforms, including YouTube, Facebook, Twitter, Instagram, and Vine. The video measurement company aims to provide a regular chart of cross-platform performance for the digital video industry, appearing with fresh stats on a monthly basis.
For May, BuzzFeedVideo ranks at the top of the cross-platform chart with 859 million views. These rankings are international, with Vlechten met Daan, a digital beauty magazine, coming in as the second most-watched “creator” across multiple platforms, with 732 million views (Vlechten met Daan also happens to be number one on Facebook, where it appears to have gotten all 732 million of its views).
Where are other cross-platform greats getting most of their views? FunToyzCollector, number four across all social video platforms, is number one for YouTube creators in May, where it got 449 million of its 449 million views. Meanwhile, BuzzFeedVideo and Acervo Arrocha (number three on the cross-platform list) got a good chunk and all (respectively) of their views on Facebook, where the former got 536 million of its total 859 million views and the latter got all of its 627 million views.
This tells us a couple of things. The most watched “cross-platform” creators aren’t actually posting videos across multiple platforms, and Facebook video might just be bigger than you think…