By Sahil Patel
Iris.TV, a provider of video recommendations solutions, has raised $5.3 million in Series A funding from a group of investors that include Bertelsmann Digital Media Investments and Machinima chairman Allen DeBevoise.*
Iris.TV aims to help online publishers grow their video business by generating higher viewership on their owned and operated platforms. The company’s flagship product, Adaptive Stream, pulls in video from a variety of sources to provide users with one continuous stream of content, personalized to their interests and preferences. Its technology has helped publishers increase total video views by 50% on average, according to the company.
With the funding, Iris.TV plans to invest in product development, international growth, and customer support. Current publishers using its services include CBS, Tribune Publishing, The Hollywood Reporter, and Billboard.
Aside from BDMI (which has invested in other online video companies like StyleHaul) and DeBevoise (who has invested in almost every online video company there is), other investors in the Series A round include Sierra Wasatch, Progress Ventures, and executives from Lionsgate, AEG, and Nielsen.
This brings Iris.TV’s total funding to $7 million.
* Mr. DeBevoise is an investor in VideoInk.