Facebook gaining ground on YouTube in video ads, report says
Facebook (FB.O) is gaining ground on Google’s (GOOGL.O) YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said.
Venture Beat http://bit.ly/1IZD1Lo
Opinions & Analysis
In Internet Streaming, Goliath Needs David, And David Needs Goliath
In screenwriter William Goldman’s famous words, “Nobody, nobody — not now, not ever — knows the least goddamn thing about what is or isn’t going to work at the box office.” To some extent, this statement still holds true. Many producers, directors and content creators rely on intuition to determine which television programming will prove successful with the consumer — a reason why many venture capitalists have historically been hesitant to invest in media and entertainment startups.
CMO Today: A Cloud Over Cannes
The advertising world has descended on the French Riviera for the annual Cannes advertising festival, but between the glad-handing and glasses of rosé, ad bigwigs will have a host of challenges on their mind, CMO Today reports.
How One Analyst Envisions the TV Landscape in 10 Years
It’s tough to predict exactly how we’ll be watching TV in 10 years. But one thing is for sure, according to Bernstein Research: it’s likely to be far less lucrative for big media companies.
Facebook To Outline New Ad Formats for Mobile In Cannes
For Facebook, mobile is booming. Some 1.25 billion people access the social networking service from smartphones and tablets each month, a 25% bump over a year ago. Mobile accounted for 73% of the company’s advertising revenues during the first three months of 2015, up from just 30% for the same quarter in 2013.
Tuning In: Video Site Says People are Paying
A certain Chinese technology entrepreneur famously says that “even a pig can fly if it stands at the center of a whirlwind.” One online video company says it has found its updraft.
Streaming Video News
Snapchat Pauses Being Cool To Gives Advertisers The Hard Sell
Evan Spiegel released a zero-fun informercial about Snapchat‘s ads today, extolling the virtues of “3V: vertical video views” in a way that would bore most of his users to tears. From a bland office couch, Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.
WeMesh For iOS Lets You Watch Videos With Friends In Real Time
A mobile application called WeMesh wants to make watching videos more of a real-time social experience by allowing you and your friends to watch videos together in perfect sync, while also texting and voice chatting. Today, the app aggregates videos from YouTube, but the plan is to soon expand that selection to include videos from your Facebook News Feed, then other video services like Vimeo and Dailymotion, as well your own videos from your phone’s photo album.
Cutting the Cord: Video games become triple-A content
Watching video games — not playing them — is becoming a major online video draw. Viewers are flocking to video game streaming services to watch top-flight competitions and to see experienced players make their way through challenging game worlds.
USA Today http://usat.ly/1THPaut
CEO Evan Spiegel in Cannes to pitch Snapchat’s ad platform: ‘We care about not being creepy’
Now that Snapchat has moved beyond its ephemeral photo-sharing into being a news and storytelling platform, it’s time for the startup with a $19 billion valuation to make a little money. To sell the idea that Venice-based Snapchat is the best way to reach those elusive millennials, the company’s co-founder and CEO Evan Spiegel flew all the way to France to speak at one of the world’s biggest advertising and marketing events: Cannes Lions.
Venture Beat http://bit.ly/1THT9qJ
Emmy For Your Consideration Campaigns Raise Creative Stakes To Rise Above The Crowd
Creativity is what it’s all about when it comes to For Your Consideration campaigns, but this year’s crowded Emmy race is forcing strategists to take things to even greater heights with special events, guerrilla tactics and ever more panel discussions. Streaming services like Amazon, Netflix and Hulu have brought more contenders to the forefront, making cutting through the clutter to bring attention to a series even harder, whether clamoring for Emmy votes or just marketing a new show.
Tinder is about to launch a video dating feature
Video for Tinder users is on the agenda, according to co-founder Sean Rad, following experiments with brands such as Bud Light which resulted in “incredible” engagement.
Business Insider http://read.bi/1Rpsdbo
Evan Spiegel: Everyone in tech ‘is so serious all the time’
Snapchat cofounder and CEO Evan Spiegel says his company has a more playful approach to business, which may be one of the reasons its new products have proven so popular with users.
Business Insider http://read.bi/1H6BCTM
TV Wars: Inside Roku’s Plan to Beat Apple, Amazon, and Google
Indomitable little Roku attacking industry giants on every front it can. But can it remain a living-room fixture over the long haul?
Taylor Swift calls Apple Music free trial ‘shocking, disappointing’ in open letter
Taylor Swift has just posted an open letter to Apple entitled “To Apple, Love Taylor” explaining why she’s holding back her latest album, 1989, from the new Apple Music streaming service. The problem, Swift says, is that for the three month free trial period every consumer gets, Apple won’t be paying artists for those streams.
The Verge http://bit.ly/1Ls4xRP
Apple bows to Taylor Swift
Apple Inc reverses its upcoming music streaming policy after pop star Taylor Swift said she would hold back her latest hit album “1989” from the service. Natasha Howitt reports.
Weekend listening: Digital doctor, new Facebook photo app
We’ve had a busy week podcasting, looking at new photo and calendar apps, and diving into the world of telemedicine. For your weekend listening pleasure, here they are.
USA Today http://usat.ly/1GCnkJh
How the Sundance Doc ‘The Wolfpack’ Kickstarted a Media Frenzy Family confronts the world beyond its N.Y. apartment
With the June 12 theatrical release of The Wolfpack — winner of this year’s Sundance Film Festival Grand Jury Prize for U.S. Documentary — the Angulo brothers have been thrust into the media spotlight, landing in Vogue, Vanity Fair and on the cover of The New York Times’ Arts & Leisure section, and even collaborating with Vice Media on a short film.
Rdio is now on Amazon Fire TV and the Fire TV Stick
Love Rdio? Love your Amazon Fire TV or Fire TV Stick? Here’s some good news: You can now combine the two. The streaming service has been on Amazon’s Fire tablets and phone for a while. Now it’s reached the rest of the Amazon Fire family.
The Next Web http://tnw.co/1ft8WtJ