By Sahil Patel
DigiTour Media has hired Linnea Stalberg as its new senior vice president of marketing.
In her role, Stalberg will oversee global marketing for the company, which specializes in producing live-events and digital media content featuring YouTubers and other social media stars. She will report to Jonah Minton, the former Fullscreen executive who is now the CRO of DigiTour Media.
Stalberg comes to DigiTour from SpinMedia, where she served as VP and head of marketing and production. In that role, she oversaw Spin’s consumer, experiential, sales development, and trade marketing divisions, and managed brand partnerships with clients such as Toyota, Kia, Dr. Pepper, Unilever, Gap, and Old Navy.
At its live events, the most recent of which was DigiFest NYC at Citi Field on June 6, DigiTour aims to integrate brands into the festival experience through a variety of means, from sponsorships to on-site activations. The New York event’s ad sponsors included Delta, Sony Music, and Coke, among others.
In addition to Stalberg, DigiTour also announced the hiring of Josh Dammers as its new director of brand partnerships. He will be based in New York City and will also report to Minton.