AOL is now officially part of Verizon
Verizon has successfully completed its acquisition of AOL. It’s been a little over one month since Verizon announced its $4.4 billion purchase of the company, but the deal has apparently sailed right along and is already closed. In May, Verizon said that buying AOL would mark “a significant step in building digital and video platforms to drive future growth.”
The Verge http://bit.ly/1ddTUq5
Venture Beat http://bit.ly/1Iwwx3L
Opinions & Analysis
If You Think TV Is Dead, Maybe You’re Measuring Wrong
The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals. The message of Nielsen’s new Total Audience Report: comparing online video views with the audience of a TV program is an apples-and-oranges endeavor.
How to watch TV for next to nothing
For the price of a month of cable, you can buy four of the most popular streaming TV devices on the market and pay little to nothing more. You do need Internet service. And to enjoy the variety and volume of programming offered by traditional pay TV, you need to subscribe to an additional service like Hulu Plus, Netflix or Amazon Prime Instant Video.
USA Today http://usat.ly/1ByF6xR
Deals & Signings
Discovery U.S. Hispanic Unit, Mitú Digital Network Pact on Original Programming
Discovery Communications’ U.S. Hispanic division and Mitú, a digital-focused Latino media startup, struck a deal to produce a slate of original programming that will premiere on the Discovery en Español and Discovery Familia cable networks with complementary content across Mitú’s digital properties.
Why United Way Is Taking the Leap and Hiring Its First CMO Plans to make a big digital push with millennials
Millennials are going to be key in driving your growth going forward. How are you targeting that generation?
The millennial generation is really eager to change the world, but one of the things they want is an outlet. Digital is incredibly important to us. Mobile giving and mobile connectivity are really important. That’s a very different model than what the employee campaign within a corporate structure looks like.
Streaming Video News
Chinese Web Reality Show ’15 of Us’ Launches, First Under Talpa, Tencent Pact
The show, which Tencent launched online on its Tencent Video platform on Tuesday, brings together 15 people, picked from different areas across China, on an isolated mountain in the Tong Lu region. They are tasked with working together to create a self-sufficient society and then earn money so that they can realize their own personal dreams. The 15 participants were chosen from more than 100,000 online applicants.
Everything coming to Netflix and Amazon Prime Instant Video in July
This summer’s blockbuster movie season is bringing people out to theaters and setting records, but if crowds aren’t your thing there’s still an influx of new movies and shows coming to streaming services like Netflix and Amazon Prime Instant Video next month.
The Verge http://bit.ly/1IvkHH8
USA Today http://usat.ly/1FwJeJM
Amazon in Talks for Bryan Cranston’s Busted CBS Pilot ‘Sneaky Pete’ (EXCLUSIVE)
“Sneaky Pete” may rise again. Amazon is in negotiations with Sony Pictures TV to pick up the busted CBS drama pilot that has high-profile auspices in co-writers and exec producers Bryan Cranston and David Shore.
Virtual Reality is Finally Growing Up
At E3 2015 last week, several companies made pitches for their vision of VR. Here is how it all stands at the cusp of VR’s maturation.
Apple Yet to Disclose Payments for Artists
Taylor Swift scored one against Apple Inc. Sunday in a battle over royalty rates and free music streaming, but the real significance of her feat will turn on still-undisclosed details.
Marketing Cloud Companies Blow Into Cannes
One year it was the Silicon Valley tech companies who seemed to take over all the yachts at Cannes. Then it was the ad tech players setting up tents on the beach. This year, it’s marketing cloud firms that are crashing what was historically a party for creative ad executives.
U.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes The Community, Google and Grey New York each top their categories
U.S. advertising is off to a flying start at this year’s Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests here tonight, as prizes were awarded in the festival’s first four categories.
Apple’s About-Face Reveals Cracks in Music Industry
Apple’s abrupt about-face on paying royalties for songs during a three-month free-trial period for its new music service was a symbolic victory for superstar Taylor Swift and other artists, and a shrewd business move by Apple, at a time when the streaming phenomenon is causing major changes in the music industry.