Facebook Fights YouTube With Big Data On What You Watch Unmuted, Full-Screen
Facebook wants to become your favorite Internet TV by tracking what a television never could. Today it announced a News Feed algorithm change that will show you more videos similar to ones you expand to full-screen, un-mute or opt to watch in HD, even if you don’t Like, share or comment. Those same signals will tell Facebook that a video is enjoyable so the News Feed shows it to more people.
Opinions & Analysis
CMO Today: AOL Takes On Microsoft’s Ad Business
There was a time when the battle for online ad supremacy wasn’t Google vs. Facebook. It was AOL vs. Yahoo vs. Microsoft–and all of them vs. Google. And back then, Microsoft’s then-chief executive, Steve Ballmer, had his sights set on spending whatever it took to beat back Google’s amazing ascent in ad dominance.
Netflix Will Soon Outperform All Major TV Networks
If Netflix were a TV network, its audience would surpass that of ABC, CBS, NBC, and Fox within a year. That’s according to a new study by FBR Capital Markets, which leveraged Nielsen ratings to assess the relative popularity of the internet’s most popular streaming media service.
USA Today http://bit.ly/1C52V0G
Deals & Signings
YouTube Star Bart Baker Signs With CAA (Exclusive)
YouTube star Bart Baker has signed with CAA in all areas, The Hollywood Reporter has exclusively learned. He had previously signed with WME in February.
Streaming Video News
A Third of TV Viewers Are Willing to Lose Sleep to Binge Watch
There’s more evidence that viewers aren’t going to give up the guilty pleasure of binge watching TV anytime soon. A new research study from TiVo found that 92% of respondents said they have “binge viewed” a show — defined in the report as watching at least three episodes of the same program on the same day — up slightly from last year’s 91%.
Amazon Lands Exclusive Rights to ‘Wolf Hall,’ Other PBS ‘Masterpiece’ Series
Amazon has inked an expanded licensing pact with PBS to bring drama “Wolf Hall” and other upcoming series from the pubcaster’s “Masterpiece” franchise exclusively to Prime Instant Video members.
Native Advertising Tech Firm Nativo Raises $20 Million in New Funding
Nativo, one of several startups promising to bring scale to sponsored content on the Web, has raised $20 million in new venture capital funding. The funding round was led by the firm Advance Vixeid Partners. Nativo had previously raised $11.2 million over the past few years.
Google Mobile Apps Grab Almost as Much User Time as Facebook’s Apps
Conventional wisdom says rising smartphone use is a problem for Google, because users spend more time in apps, and less time browsing the Web. A study released Monday by Forrester Research FORR +0.88% suggests Google may be doing better than thought.
CBS Says It Will Finish on Top as It Completes Its Upfront Sales Network claims it will secure the highest broadcast rates
The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it too has wrapped things up. The network said in a statement, “As we near the finish line, we feel confident that when the upfront marketplace comes to a close, CBS will have secured more total dollars — and the highest pricing — of all the broadcast networks.
Jaunt Announces New Virtual Reality Camera, Hints At Licensing Plans
Virtual reality startup Jaunt is getting ready to build its own camera. Jaunt announced a new series of camera systems code-named Neo Tuesday that promises 360-degree high dynamic range video capture for cinematic virtual reality (VR) experiences.
HuffPost to Launch Film and TV Divisions, Announces 24-Hour Online Video Network (Exclusive)
More than two years after the launch of HuffPost Live, The Huffington Post plans to significantly boost its video capabilities through the creation of a 24-hour online video network.
Twitch Had 21 Million Viewers During E3
The live streaming platform for gamers scores TV-like viewership numbers for video-games simulcasts.