Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to email@example.com/members.
“Breaking Through,” a four-part series produced and distributed by Complex and sponsored by Powerade, has debuted online with an episode featuring rapper Justin Scott, aka Big K.R.I.T. The series will spotlight the backgrounds of various professional athletes and artists — in Scott’s case, going to his hometown in Mississippi and exploring the pathway from his tough childhood to his career achievements. You can find the series here, along with other past collaborations between Complex and Powerade, like “Glory Days.”
Even more promotional content for Universal Pictures’ upcoming “Minions” movie is coming out online, this time outside of the US. Multi-platform video network Rightster has launched a “Minions” campaign with social influencers across Asia, South America, and Europe so they can showcase their own Minion-themed content across platforms like Vine, Snapchat, YouTube, and Instagram. Universal Pictures International has partnered with Rightster on the campaign to find influencers from the aforementioned continents to release this content
at the same time the movie comes out in their particular regions. Influencers in the campaign include Vine creator Leslie Wai, Instagram creators Megan Lee and Kerstin Hiestermann, and YouTubers Sami Slimani, Marie Lopez, Anil Brancaleoni, and Nicole Husel, among others. “Minions” debuts on July 10 in the US.
DramaFever, which started off focusing primarily on Korean content, has a new licensing partnership with BBC Worldwide North America through which it’s getting streaming rights in the US to 18 British titles — the first British programming on the platform. Five of these titles will premiere on DramaFever in the US today, including “Tess of the D’Urbervilles,” “Pride and Prejudice,” “Upstairs Downstairs,” “Little Dorit,” and “Miss Austen Regrets,” with two, new series cropping up on the platform each month (several of which are based on British novels by the likes of Charles Dickens and Jane Austen).
Meanwhile, more British content is coming to the US via Acorn TV, a subscription service that offers access to British programs in the US. All six episodes of comedy series “The Detectorists” will be available on Acorn TV starting August 17. The series stars Mackenzie Crook (“Game of Thrones”) and Toby Jones (“The Hunger Games”) as a comedic metal detectorist duo bent on discovering some legendary treasure. It premiered in the UK in October 2014.
Italy-based video tech platform Viralize has launched a new video player that offers inline autoplay on mobile. This gives mobile viewers the option not to have their video players take up the whole screen if they decide to watch something, and it operates on both iOS and Android devices. Mostly, the aim is to help advertisers — it lets video ads play the way they would if you were seeing them on your laptop.