Vivendi Finalizes Deal To Acquire Video Site Dailymotion; Is This Another Step Towards Pan-Euro Netflix Rival?
Vivendi has closed a deal to acquire the French video sharing site Dailymotion, the media giant announced today. Exclusive negotiations first began in April this year. Vivendi has purchased an 80% stake from French teleco Orange for $241.85 million. The site, which offers a higher end, more B2B focus than the likes of YouTube, offers natural synergies with Vivendi’s other media assets Canal Plus and, particularly, Universal Music Group.
Opinions & Analysis
Find Out How Much You Really Pay for Entertainment
It started with Netflix. Only eight bucks a month — you’ll hardly notice it. Upgrade to Spotify Premium? Another $10 a month — less than a meal at Chipotle. But those media mini-subscriptions are suddenly starting to pile up.
Deals & Signings
Fox Wraps Up Weak Upfront TV Ad Sales Negotiations
Fox has just about wrapped up its so-called upfront negotiations, with the broadcaster pulling in less money in TV advertising commitments than last year amid a market beset by digital rivals and ratings declines, said people familiar with the talks.
Hulu to Deliver Free TV Shows, Movies via Pluto TV Service (Exclusive)
Hulu reached a distribution deal with Pluto TV, a startup whose service repackages online video into a TV-like programming grid, covering all of Hulu’s free television and movies content.
Streaming Video News
Women’s World Cup Scores For Fox Sports Streaming App
Americans have a growing penchant for streaming video and watching international soccer — and that has been good news for Fox Sports, which holds the rights to this year’s Women’s World Cup.
Kevin Costner Walks Away From Amazon Drama ‘Trial’
It wasn’t meant to be. After weeks of courtship and a week of negotiations, Kevin Costner has opted not to proceed with Trial, the Amazon Studios drama from The Practice, Ally McBeal and Picket Fences creator David E. Kelley. For a few days, it looked like Costner was well on his way to toplining his first TV series (Amazon has been eyeing a 10-episode straight-to-series order for Trial). But negotiations ultimately unraveled. Word is that Amazon is now moving on, re-starting the casting process for the lead role.
CMO Today: The TV Upfront’s Slow Decline
UPFRONT SLIPPAGE: If you have been paying attention to the TV upfront (or more to the point, if you haven’t been paying attention since it has been so low buzz this year), you won’t be shocked that Fox’s ad sales interest has been less robust than in the past. In fact, despite having the hottest show on TV last year in “Empire,” the broadcast network is down this year versus last year in terms of pricing and dollar volume of ad sales, reports CMO Today.
Facebook Sweetens Terms for Buyers of Video Ads
Facebook is giving advertisers the option to pay for video ads only if users view them for at least 10 seconds, as the social media company faces pressure over how it charges for ads. Facebook on Tuesday began offering the new ad-buying feature to bigger advertisers.
Facebook Tests 10-Second Video Views for Advertisers More social clips cause marketers more problems
Facebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching.A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company’s Power Editor and API tools to manage campaigns.
ThePostGame Will Partner With WPP’s New Sports Entertainment Business The goal? More branded videos
ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing partnership with WPP’s new entertainment, sports and partnership business, ESP Properties.