Cosplayers are getting their own reality show. On Tuesday night, during Ashley Eckstein’s “Her Universe Fashion Show” at Comic-Con International: San Diego, it was announced that the geek couture event would be the basis of the first original series from the Comic-Con International SVOD service, scheduled to be launched by Lionsgate and Comic-Con International early next year.
The series will follow contestants as they take their designs from concepts to finished outfits and prepare to model them at “Her Universe Fashion Show.”
The fashion show is an outgrowth of Her Universe, an apparel company targeting female sci-fi and fantasy fans founded by Eckstein — a voice actress best known for her work in the animated series “Star Wars: The Clone Wars” and “Star Wars Rebels” — and theatrical production and brand management company The Araca Group. Launched in 2010 with a license for “Star Wars” apparel, Her Universe has since released fashion collections for Marvel, “Doctor Who,” “Star Trek,” Studio Ghibli, Syfy, “The Walking Dead,” Nerdist Industries and “Transformers.”
Eckstein and actress siblings Ashley Tisdale (“Clipped,” “Young and Hungry”) and Jennifer Tisdale (“Inner Circle”) will executive produce the “Her Universe Fashion” series. It is being produced by Her Universe, the Tisdale sisters’ Blondie Girl Productions and Lionsgate.
“One of the things we love about Ashley’s ‘Her Universe’ reality show is that it captures the incredible diversity of our fan culture,” said David Glanzer, Comic-Con’s director of marketing & public relations, in a statement. “Not a competition show in the traditional sense, this series will immerse viewers in the preparations, excitement and suspense leading into next year’s geek fashion competition. It’s a perfect kick-off to a programming slate designed to bring the magic of Comic-Con to online audiences 365 days a year.”
Comic-Con International already has competition in a streaming space from ConTV, a VOD service launched earlier this year by independent distributor Cinedigm and convention producer Wizard World. ConTV offers a be free, ad-supported base service, along with a $6.99/month ad-free subscription option, which gives viewers access to exclusive content. While Comic-Con International is the world’s most high-profile con, its parent company produces only two other annual events, Wondercon in Anaheim and the Alternative Press Expo in San Francisco. Wizard World, on the other hand, produces 25 events annually, from which it plans to draw material for ConTV.
Photo credit: Kelsey Edwards Photography, #kelseyedwardsphoto.