By Evan DeSimone
Sony Pictures Television has signed a multi-year distribution deal with MUBI, an SVOD platform targeting cinephiles and arthouse aficionados with a rotating lineup of foreign, independent and classic films. This isn’t MUBI’s first dance with Sony: the company debuted its streaming service on the PlayStation network in 2010 and launched a dedicated channel on Sony’s Bravia connected TVs in 2011.
Founded in 2007 by Efe Cakarel as a social network aimed at movie lovers, MUBI didn’t launch its streaming video service until 2010. Today MUBI is primarily known for its SVOD programming. Rather than an extensive library of titles, MUBI offers a curated roster of 30 films for viewers to choose from, presenting one new film each day and removing one that has reached it’s 30-day limit. It’s a model that has become increasingly popular with newer entrants into the streaming video space, such as Lifetime and Defy Media’s Break Movies.
In a 2012 interview with Bloomberg news, Cakarel noted that the company had seen faster growth in Europe and would need to partner with a major Hollywood studio for bigger and more mainstream films in order to break into the U.S. market.
The Sony deal will grant MUBI users access to Sony’s extensive library of films including “Punch-Drunk Love,” “Taxi Driver” and “Dr. Strangelove.”
“MUBI is already curating the best of cinema for its audience,” said Cakarel in a statement. “But this deal will allow us to program some of the greatest and most popular films ever made.”