By Evan DeSimone
AnyClip Media, a video marketing firm that specializes in distributing content across it’s extensive network of sites, has clinched $21 million in investor capital in a new round of funding.
Returning backers Jerusalem Venture Partners and The GTI Capital Group were joined by new investors Limelight Networks and Ervington Investments, which represents the interests of Russian businessman Roman Abramovich, along with individuals including former Sony Corporation of America chief Michael Schulhof and iHeartMedia chairman and CEO Bob Pittman.
In a statement released today, AnyClip said that the bulk of the cash will be used to strengthen TripleMatch, a system that pairs playlists with relevant websites and content verticals in order to efficiently target ads to receptive consumers across a network of sites over 200,000 strong.
Recent ComScore rankings rate AnyClip as one of the web’s leading distributors of online video, placing just below Google, Facebook, AOL and Yahoo and ahead of Vevo, Fullscreen and Maker Studios.
AnyClip’s claim to fame is a proprietary system that analyazes and categorizes video content cataloging metadata in a searchable database. Videos are classed into over 50 different categories and more than 200 subcategories. Its system uses this data to create custom curated video playlists matching premium video content with targeted advertising. In a statement released today AnyClip revealed that the bulk of the cash infusion will be used to strengthen TripleMatch, a system that pairs playlists with relevant websites and content verticals in order to efficiently target ads to receptive consumers across a network of over 200,000 sites.