Emmy-winning game show creator/producer Andrew Golder (“Penn & Teller: Fool Us,” “Win Ben Stein’s Money,” “Solitary”) has signed a deal with Defy Media to develop and executive produce a slate of millennial-targeted game shows.
Defy will distribute the shows on its digital networks, which have 125 million monthly viewers across its web, social and mobile platforms, with an eye toward transferring them to linear television and oustide OTT platforms.
Golder will work with Generate, Defy’s television production and management arm, to develop and produce the shows, as well as source talent.
This deal is an extension of an ongoing partnership between Golder and Generate president Jared Hoffman, who recently collaborated on the creation of the game Camera Roll, which was licensed by games manufacturer Endless Games for nationwide distribution through online and brick & mortar retailers, including Amazon, Target, Toys R Us and Target.
“This is a great opportunity to expand game formats cross-platform and turn the traditional model on its head a bit,” said Golder in a statement. “There’s great value in the ability to introduce new programming in the digital space and have that immediate response from viewers.”
Generate’s credits include the AMC digital series “The Walking Dead: Webisodes,” the Fuse Network game show “Chasing with Steve Aoki,” and Own Network’s “HelpDesk,” with Deepak Chopra.
Both Golder and Generate are represented by UTA.
The first show from the partnership, tentatively titled “Crazy Smart,” is expected to go into production in the fall.
Defy already has company in the online video game show space. Earlier this year, digital studio Tiny Riot! launched a series of game shows on its YouTube channel Buzzr, including revivals of “Family Feud,” “Password” and “Body Language.” Tiny Riot! has more in the works, and it’s got no shortage of source material — its parent company FremantleMedia North America owns 154 game shows formats, primarily from its acquisition of the Goodson-Todman Productions library.