Previous high-profile participants in the residency program have included RocketJump, which filmed portions of “Video Game High School” there, and political junkies The Young Turks. The program gives creators access to the 41,000-square-foot facility’s soundstages, green screens and screening room, along with professional set builders and technicians.
“We have access (to talent) and we have facilities, so that’s not really what it is for us,” Fandango chief creative officer Sandro Corsaro told VideoInk. “For us, it’s tapping into the zeitgeist of what is happening in the digital media space, rather than being stuck at a junket at the Four Seasons Hotel. Just by being around that, it changes the pace of the show.”
Hosted by Tiffany Smith (“Weekend Ticket”) and Kristian Harloff (“Schmoes Know”), “Movie3Some” irreverently covers the latest film releases with the help of a different celebrity co-host each week. The initial installment (below) highlights “Minions” and “Ant-Man,” and features interviews with NBA All-Star Dwight Howard and filmmakers Guillermo Del Toro, M. Night Shyamalan and Jason Blum recorded on location at Comic-Con International: San Diego.
“We didn’t want to do a review show, a negative show or a podcast show,” Corsaro explained. “We said, ‘Why don’t we do here at Fandango and Movieclips?’ Barring some clever editing, the opening bit Box Office Champ is something we do every week in the office. People make bets on what the box office is going to be, then we have a crappy little trophy we pass around.”
Since acquiring Movieclips from Zefr in April 2014, Fandango has been slowly ramping up production of original programming, starting with “I Love Movies” — featuring interviews with pop-culture influencers such as Tony Hawk, Grammy winner Reba McEntire and boxer Evander Holyfield sharing memories from their favorite films — which debuted in May.
“I was still kind of getting the sea legs under Movieclips,” said Corsaro of the slow start. “We had a lot of work to do. But we’ve had a tremendous year-to-year growth of about 80% on the video views, so it was time to get the show going” with the residency program.
Since 2013, Fandango has launched five other shows under its own banner — “Weekend Ticket,” “FrontRunners,” “Reel Kids,” “Mom’s Movie Minute” and “Movieclips Mini Movies: Featuring Brian the Minion.” The purpose of the programming is threefold: to drive ticket sales (Fandango is first and foremost a ticket-seller, after all), generate advertising, and promote brand awareness and loyalty.
“It’s like back in the day with ESPN the purposes was to give scores,” Corsaro explained. “And now it’s a lot more than that — it’s about stories, highlights, documentaries, ‘The ESPYs.’ ‘Weekend Ticket’ is more about transaction, because we want you to go to the movies. “Movie3Some’ is ultimately about movie affinity and presenting things in a very colloquial and not a precious way. There’s a lot of seriousness going on in movie coverage, which I think is important at certain points, but, at the end of the day, movies are fun. So we want to do a coverage show that is really fun and engaging.”